The real estate market can be extremely lucrative. With that being said it is also extremely competitive.
The internet provides for so many different options for you to sell properties, promote your agency and even for individual agents to promote their personal brands.
Have you started on your digital marketing efforts for your real estate company? If not, what’s stopping you?
When internet marketing agencies work hand in hand with real estate agencies, the results can be life changing!
Online marketing will create a machine that will bring in leads, automate agent workloads, track leads through the entire sales funnel and provide support to close on properties. This is where you will see the biggest boom of success.
Yet, many real estate agents fail in using digital marketing to grow their brands or organizations. Although real estate is a very competitive online market, there are a ton of openings and opportunities for you to navigate.
Here are some important steps to get started marketing your real estate company.
Custom Websites with Integrated MLS Data
Every real estate agency knows what the MLS is. You would be amazed by how few of these companies are using this data to create content on their websites. Granted, building a website with MLS integration is a costly project but the results will more than pay for themselves.
When a potential home buyer is browsing real estate listings, wouldn’t it be great if they were doing so on your company website? If you can provide them the information, then you are much more likely to get a phone call or a lead form from that user.
A well-made company web site with MLS integration and lead generation can completely transform your business.
Maps and Search Functionality
You want to make the buying process as easy as possible for your prospect. You want to give the user ever opportunity to find the home they will love.
Great ways to do this is to incorporate map and search features into the website. If a user sees a home you want them to know exactly where that home is. We will integrate your MLS with the Google Maps application to provide a smooth home shopping experience. Also, if the home buyer has any questions, they simply need to search within the search bar.
Your real estate website will be a great customer service tool and it won’t require any time of yourself or your agents.
Marketing Tactics for Real Estate Companies
You will hear us say it over and over again, but our philosophy doesn’t change just because the industry changes.
To create a killer real estate company, you want to provide useful content. Content marketing is extremely effective for real estate agencies and best of all, hardly any companies are doing it so there is plenty of market share to gobble up. What are some examples of this??
- Make YouTube videos describing the last weeks sales, buys and new homes on the market.
- Create Facebook live videos on your agency and the agents.
- Create interviews on your company agents and do profiles of them.
- Create a weekly podcast on your local real estate market.
- Publish customer testimonials for first-hand accounts on your great services.
A great example of this is Fredrik Eklund. The reality TV star has created a Real Estate enterprise by understanding that building an audience is the greatest way to sell real estate.
Search Engine Optimization to Real Estate Companies
Search engine optimization is always a great way to sell properties. The great thing about SEO is that we know by the search term someone used what their intent is.
If someone searches “house for sale in Boca Raton” there is a very high probability this person is looking to buy a house in Boca Raton. This inbound traffic (or organic traffic) has the highest probability of turning into a sale because we know this person is in the right frame of mind to buy.
SEO marketing for real estate is time-consuming and laborious, but once Google recognizes your company as an industry leader, the phone calls will start pouring in.
Lead Generation for Real Estate
There are many ways for us to create valuable leads for you.
Advertising is always an option. If done correctly, pay per click and digital advertising will keep the phone ringing off the hook. Be careful! We don’t want to flood your business with so many calls and leads that you will be understaffed to properly service these potential clients.
Be sure you have the infrastructure and the agents in place to handle all the leads.
Pulling it All Together
A fully optimized marketing campaign will have bits and pieces from all of these tactics and more!
Combining content, branding, SEO, social media and lead generation will transform your real estate business. Stop fighting over leads and compromising your bottom line. You want real business from serious buyers and the only way to do that is to completely automate your digital marketing.