Some things in life are timeless.
There is so much content out there these days. Business and brands are becoming very sophisticated with what they create. Videos, brilliantly edited images, hysterical memes and of course, virtual reality is looming right around the corner.
Out of all the ways to create compelling content, which one do you think is still the most valuable for growing a business? That’s right… it’s writing. The written word continues to be the difference maker, especially for small businesses with limited budgets.
Writing is not going anywhere. At least for the for seeable future, well-written content will continue to be the most effective way to grow a business. Let me explain to you what it is that makes writing so important and why I can change your business with good writing.
Content Marketing that’s Effective and Strategic
One of the mistakes that bloggers make is thinking that if they just start creating content, then it will eventually be seen by people.
This is not the case.
The goal is to grow your business and to do that with content marketing requires a good strategy. When we build a good strategy we are increasing the likelihood that our content will get seen and will turn into actual paying customers.
So what goes into a good strategy?
Doing My Research – Research could be the most important step in the entire process because it dictates exactly what we are going to do.
When doing research for a content campaign, there are a lot of different elements that I like to look at.
- Competition in your industry
- Are there any local searches?
- What is the search volume of specific keywords?
- What keywords are the low hanging fruit, which ones will we need to work for?
- How does this add up in a way to properly structure the website?
Research is key. At the end of the research phase, you will receive a report of my findings.
Creating a Content Calendar – Next, we plan out what we are going to publish and when we are going to publish it. The entire process is completely open and transparent and you will have access to everything.
The content calendar puts us on a schedule and tightens up our strategy.
Measure and Optimize – Great, so our content marketing strategy is off to a great start. We are creating blogs that are targeted for specific keywords and we are starting to see some of the results. Sounds great right?
Now is not the time to get complacent. After a few weeks, we now have collected our biggest asset.
Now is the time to look at the data we have, to see which types of content are performing the best and optimize our campaign so that the work we do from this point forward will do even better. Imagine having a content campaign that is so targetted we could post a blog and know exactly what will happen before it even goes live.
That’s what we want.
Distribution and Promotion
Things are looking great.
We created a content strategy and we are executing on that strategy. We are seeing some increases in traffic through Google search but we are still missing a key component in growing your business through content marketing.
We still need to distribute and promote the content.
Distribution – This is simple enough. Over time we look to build an audience and the first step is to simply show our audience this great piece of content we created. We do this through…
- Sending emails to our list
- Posting on social media
- Reaching out to other people
This is why building an audience is so important. How great would it be to simply distribute your latest blog article to your email list and see the traffic and the sales start pouring in?
This is no pipe dream, we can make this happen.
Promotion – In order to really grow your audience, we need to do some real promotion.
There is only so much that blogging can do on its own. Just like anything else, if you want people to respond to it you have to get out there and hustle a bit. Promoting your content is the difference between having a website with lots of blogs but not a lot of traffic and a website with great blogs with traffic and engagement and sales.
We need to get out there and promote your brand and promote the individual blogs that we have created. I am here to handle the workload for you so you can focus on your business.
Why Do I Need to Create Content to Grow my Business?
This is a fair question and it should be noted that content marketing IS NOT the only way to grow a business. However, if you have an online business or you wish to grow your online sales, then the content is the cornerstone of all your effects.
Content and Social Media – Social media is all the rage right now. People think that if they open a Facebook account and post quote pictures then they will get likes and people will give them money.
In order for social media to be effective, you need content. Blogs, pictures, videos and interactions. Good social media marketing is dependant on good content.
Content and SEO – As we have stated before, search engine optimization is still the best way to bring in RELEVANT traffic to your website. In order for Google to rank your website at the top of the search rankings, they need to know what your website or web page is about.
In order to do that, Google needs to scan the written words on a web page. Google sends little robots through the internet and “crawls” what your website is about and the quality of the information you are providing. After Google crawls your site, it’s algorithms decide where you should be placed in the search engines.
So not only is our content creating an audience and helping us with social media but over time it is continuing to tighten our stranglehold by doubling down on search traffic. Every blog you post is another opportunity to get picked up for a highly valuable search.
If you aren’t convinced by now, then you probably never will be. Content marketing works and if you are serious about growing your business then you need to get started.