When it comes to Marketing, mobile is the way to go. New social platforms are constantly being developed online, creating different ideas for businesses to communicate with consumers in new and innovative ways. In this generation everything has become hand held, simple and to the point.
Snapchat logs over 100 million users and 400 million messages every single day. The idea of this is to send small amounts of content, whether it is a photo or a 10 second video to others.
You can add filters, and geo-filters and captions onto the content that you are sending. People use this App to share their experiences including vacations, pictures of their pets, families etc. It is an innovative way to get a more intimate view of our lives.
We at Stodzy appreciate the real-time social media marketing because, our audience gets direct access to a more personal view of how we operate and it allows them to connect with us on a deeper level.
How Can Snapchat Improve Your Business?
This App isn’t just a photo and video sharing platform, it’s one of the most effective ways to create relationships with customers and existing clients.
The time sensitive feature on Snapchat is what makes this strategy so unique. This feature allows anywhere from 1 to 10 second long videos as well as photos or “Snaps” to be sent to the recipients inbox with a time limit. Although this allows for users to become more engaged in your product or service, it also means that business’s have a very short amount of time to grab their attention.
We need to be able to state the value proposition very quickly and the call to action needs to be simple and memorable. This helps brands promote a sense of urgency while providing consumers with a feeling of “exclusivity”.
A few ways to use Snapchat would be to promote flash sales, promo codes, contests and a deeper look at your company through the business side. Now-a-days marketing is becoming more and more personal. Our audiences want to relate to the business or product that they are going to buy.
As it goes with any type of social media, Snapchat gives you a chance to portray the true intentions and mission of your company, and allows you to inject personality and excitement.
Understand Your Audience with Snapchat
When creating a strategy for Snapchat, you need to settle on a tone of voice that will be used across the board. Remember- Snapchat is all about being casual and relatable. We want to relate to our consumer base on a “human-like” level.
Doing this will in turn, allow your company or team to seem more personable and approachable. Most Snapchat users are not displaying anything like professional behavior. This App allows us to become more creative in the way that we are promoting our products and services.
Snapchat is getting serious about competitive marketing solutions. The features and developments mentioned above are giving brands an opportunity to try and test new things to engage with their targeted audiences.
The Future of Marketing
First and foremost, we need to turn the tables on traditional marketing thinking. This popular social media network can be your key to reaching your demographics and, at this time, the competition from other marketers is almost nonexistent. Call Stodzy Media to learn more about innovative marketing strategies and how to expand your own business today 561-699-0249 .
Leave a Reply