As leaders, it can be a dangerous trap to think that you need to have all the answers. All the best leaders I know, are willing to bring the smartest people into the conversation and give them space to express their ideas.
That is the exact mentality that has made Amanda Goetz such a brilliant leader as well as a savvy entrepreneur.
As VP of Marketing of the largest global wedding company, The Knot Worldwide, Amanda Goetz leads PR, social, community, brand, partnerships, and product marketing strategies across the company’s international family of leading lifestage brands, including The Knot and WeddingWire.
Amanda has been an integral part of innovating and sustaining The Knot’s unwavering brand equity and leadership among engaged couples, leading to the merger and take-private deal of The Knot/XO Group for nearly $1B in December 2018. The deal resulted in the merging of the two leading wedding planning brands, The Knot, and WeddingWire, to create The Knot Worldwide, the largest global wedding planning company.
Amanda is smart, witty, direct and a true go-getter. I have nothing but respect for this bad ass women and I know you will love our conversation.
In this episode, we talk about…
- Amanda’s journey from idea to VP of marketing.
- Why Amanda’s first company failed and how she turned that failure into fuel for her next adventure.
- The mission of getting strong women more involved in the workplace and the conversation.
- How to let “the story” do the heavy lifting in marketing a brand or an idea.