Why Agencies Are Future Proof Against AI
Never stress about your business again
I’ve been thinking a lot about AI, service businesses, and the space in between.
People keep telling me the sky is falling, that AI will wipe out the business models that quietly generate the most cash flow.
I couldn’t disagree more.
Today, I want to explain why starting an agency is more future proof than ever.
LFG 🔥
There Is One Thing That Will Never Go Out Of Style
Every business has the same foundational problem. They all want more sales.
There will never be a world without demand for lead generation. This is the product that will never go out of style.
From now until the end of time, businesses will invest in ways to get more leads and more customers. That’s why I built my career on lead generation, and why I believe it’s the most future proof model you can pursue.
The Tactics Change But The Goal Stays The Same
AI doesn’t change what we do. It only changes how we do it.
Think about healthcare. Do you see AI shrinking demand for stem cell therapy, pain management, or mental health services? Of course not. If anything, it will increase demand.
The market isn’t disappearing. The tactics evolve.
When I started Stodzy, long form blog posts dominated. Affiliate sites made millions selling everything from mattresses to peptides. That playbook is gone, replaced by podcasts, short form video, and social platforms.
The tools shift, but the goal remains the same: more leads, more sales.
So take a moment and ask yourself a question. What vertical would you like to master? What industry would you like to work on? Once you make the decision, the rest is simply a matter of effort and execution.
Adapt Or Die
When people worry about AI, what they’re really afraid of is losing the way they do things now.
And that fear is valid. I would love if list posts still worked the way they did ten years ago. It was easier money and it felt more natural to me and my skillset. But times change, and so must we.
Recently, I signed a high ticket client who asked me to manage their social and video strategy for behavioral health. That was never part of my original plan, but it’s where the market is, so I adjusted. Because I’ve been building a team and a system to run my own brand and media company, it was a natural transition to take what we already do in house and turn it into a service for others.
Life is about taking advantage of opportunities.
To Summarize …
The demand for lead generation isn’t going anywhere. Agencies and service businesses are still the best way to build cash flow and begin the path to wealth.
Change is inevitable. But change always brings opportunity. The question is whether you’ll seize it.
Love you guys. Talk to you Monday.
Tim
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But what about relying on one platform (Google) to build your agency around GBP? Especially since there's a chance Chrome might get sold off, and who knows what’ll happen after that.