The Machine Method: Follow This Framework To Build Your Online Business

This is the framework I've used to build all my companies

This week, I got coffee with a new friend of mine. He reads my newsletter and is also an aspiring entrepreneur.

He told me something that I found flattering and also curious. He said …

“It looks like you get so much done, it seems like you have a million hours in the day.”

I thought about this a lot, and it got me thinking. I realized, I’ve created a framework and a process that I’ve repeated over and over again to build online businesses. I call it “The Machine Method.”

LFG. 🔥

Hard Work Is Required, But Hard Work Will Not Make You Successful

I work very hard. There’s no question about that. My entire family is full of stubborn, hard nosed, Scottish bulldogs. The Stoddart’s are no joke. I mean that.

However, I’ve learned that hard work is only a small part of the process. In order to generate wealth, you need scale.

In order to generate scale, you need leverage.

When it comes to creating leverage, I’ve been inspired by three people:

• Brian Clark: Founder of Copyblogger. Brian was and is a hero of mine. As I read Copyblogger early in my journey, I learned about content marketing and building an audience. If you have an audience, one email can reach hundreds of thousands of people.

• Michael Gerber: Author of The E-Myth Revisited. This book changed my life. It showed me how to create systems and processes in my business so I could step out of daily operations and focus on growth.

• Naval: He published a massive Twitter thread that he turned into a podcast entitled “How to Get Rich Without Getting Lucky.” This taught me about the four forms of leverage:

  • Labor

  • Capital

  • Media

  • Code

Over time, I combined these lessons and created my own method. The truth is, I didn’t realize I was creating a method. I never stopped to document it or think about what I was doing. It just sort of happened this way.

But yesterday, I sat and reflected.

“What did I do that makes it so I can get so much done in such a short amount of time?”

The answer: I built a machine.

What Is The Machine Method?

Business is simple. People want to overcomplicate it because complicated subjects are easier to make Instagram videos about. But in truth, building an online business is very simple.

Online business is three components:

• Marketing

• Offers

• Sales

That’s it. If you can break business down your business into these three components, everything becomes clear. Subsequently, if you’re struggling to build your business, then it means you’re struggling in one of these three areas. Stepping back to analyze one of these components will make it very easy to find the bottlenecks in your business that are holding you back from growth.

Naturally, when you discover where the problem lies, you can dig deeper and dive deeper into the component itself.

Each of these components can also be broken down further.

Marketing

Marketing is how you generate attention to your offers. That’s all it is. If you’re not creating attention to your offers, than you’re not doing marketing. You’re just, idk … mixing water and dirt and stirring it around because you think it’s exciting.

Marketing consists of …

• Content

• Ads

• Relationships (building your network)

Offers

Offers are what you sell. If you do not have a clearly defined offer, or set of offers, then your only option is to take whatever business you can get at whatever price you can get. This is a race to the bottom. There’s only one winner in the race to the bottom, and it won’t be you.

There are three types of offers. They are …

• Services

• Programs

• Products

Sales

Sales is how you turn your offers into money. Without a legitimate sales system, then the only way you can make money is to get lucky. Sure, if you generate enough attention to your offers, you will eventually turn some of that attention into money. But it’s not because you tried to. Sales is the component that most people are afraid of, because it requires you to make yourself vulnerable to rejection.

There are three sub divisions of a sales department. They are …

• Setting

• Closing

• Fulfilment

Putting The Machine Together

Now that we’ve compartmentalized an online business, we need to do two things. First, we need to create systems and processes for each of the components. This way, your departments are functioning. What good is having a marketing department if it doesn’t work? That’s like having a racecar broken down in your driveway.

You need the systems and the processes to make it work. There’s no shortcuts here, but unfortunately, most of you do marketing by doing what everyone else says you should do without a plan or a metric of measurement.

Next, we need to create conduits so the workflow can move seamlessly from one compartment to another. If your department don’t have a way to communicate with each other, then there’s no way for one department to benefit from the success of another department.

For example, how does the marketing efforts create a presentation of an offer? Specifically, how does it happen? Or how does the sales department fulfil on the product or service that they just sold?

No really? How? Is it documented? Is this function even clearly defined?

If you’re building an agency, then setting and closing is done in person or through the DMs. If you’re creating a digital course business, setting means collecting email addresses and closing means persuading someone to swipe their credit card through a landing page. The specifics are determined by the offer, but the machine is the same.

All the departments work together. The machine needs to be continuously lubricated and tweaked, but once it’s running, you can focus all your attention on growth.

This is how it’s done. It’s not always easy, but it’s very simple.

I’m so excited about this. I never truly saw the forest through the trees in my own businesses. But now that I see what I’ve actually been doing, I can teach it and share it with you.

I’m going to be creating a new course in The Launchpad that breaks it down even further. This email can show you what to do, but the course will show you how to do it.

I’m having a moment. Everything is so clear to me right now.

Love you guys. Talk to you tomorrow.

Tim

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How I Built Multiple Seven Figure Businesses By Using The Machine Method

I’m so amped up about this framework that I recorded a video. Honestly, I think I will record another one because I didn’t articulate it as clearly as I would have liked to, but I’ll refine it better on the next one.

Enjoy!

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How To Build A Newsletter That Generates Sales (Launchpad Members Only)

Nothing converts offers into sales (or at least leads) like newsletters. The inbox is the most valuable piece of real estate on the internet.

In this lesson, I teach you about owned attention and the value of email lists.

Click here to watch the lesson.

If you’re not a launchpad member, sign up below.

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Learn How To Build a Profitable Online Empire

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• build local Google Business Profiles so that they generate phone calls and new business

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