The Billion Dollar Secret Hiding in Fred Wilson’s Daily Blog
This is why I do what I do ...
One of my business heroes is a guy named Fred Wilson.
Fred is one of the partners and founders of Union Square Ventures, a venture capital firm in New York City.
Fred wrote (and still sporadically publishes) a daily blog on avc.com, which has been moved to avc.xyz.
Today, I will share some of the business lessons I learned from Fred, and how you can apply them in your own business.
LFG. 🔥
1. Write Every Day
Fred is one of the OG daily bloggers. He published almost every day, including weekends. What Fred did that was so revolutionary is that he brought venture capital to the masses by writing about his ideas, experiences, and insights and sharing them with people every day.
At the time, and even to this day, VC is a secret boys club. I bet a lot of you reading this don’t really understand what venture capital is or how it works.
Fred Wilson brought VC down to earth. His transparency gave him a huge competitive advantage and became a valuable asset for him and his company.
2. Don’t Take Your Writing Too Seriously
This is a big one for me, because there are many times when I look at my newsletter and think I should be more professional or follow some kind of template.
For example, all of the “successful” newsletters I enjoy have a certain format. As far as I know, I’m the only daily newsletter I’ve seen that covers such a wide range of subjects.
Yes, I love to write about business, but I also write about
my family
my hobbies
books I’ve read
emotions and fears
ideas for my life and my business
The reality is this is a feature, not a bug.
I loved reading Fred Wilson’s emails about his ideas, his travels with family, and his personal insights into the marketplace.
If there’s one piece of praise I consistently get, it’s that people feel like they know me. They like my down to earth and honest approach. They like that I come across as a real human, not some overly polished personal brand.
I only started writing this way because I was inspired by Fred Wilson. The longer I’ve done it, the more I see how important it is.
3. Don’t Sell Yourself Short With Ads and Product Sales
Fred never did any advertising and he never sold any products. But he brought in many high value deals through relationships he built from his blog.
For example, Fred got access to
Twitter
Tumblr
Coinbase
and more …
… all through relationships and reputation built from his writing.
In 2013, USV (Fred’s firm) invested $5,000,000 into Coinbase in a Series A. In 2021, that investment was reported to be worth $1,300,000,000. That’s a 72,000 percent gain.
Extraordinary.
If someone told you that you could make $500,000 just by blogging for 10 minutes every morning, would you do it?
I sure hope so.
I’ve written about this before, but the sales I make from The Launchpad are small compared to the equity deals I’ve closed through the relationships I built from my writing.
My main priority is to grow my personal holdings company to $10M a year in revenue. I don’t lose sight of the main purpose behind my blog.
As Jalen Hurts says, “I keep the main thing, the main thing.”
I learned this all from Fred Wilson.
P.S. - Is there anything you’ve learned from me? What can I do to better serve you? Hit reply and let me know.
Love you guys. Talk to you tomorrow.
Tim
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