Ride the Wave: The Real Way To Build A Business That Prints Money
Some waves take you further than others
One of the most important aspects in business is timing.
We don’t like to talk about it, because it adds a luck factor to business. It’s much easier, and it’s better marketing, to talk about hard work and throw in cliche maxims like “how bad do you want it?”
But the reality is, if you time a market correctly, it will take you way further than hard work.
Let’s talk about it.
LFG. 🔥
How I Got Lucky
When I got sober, I had no real-world skills other than contracting. Sure, I was smart and talented, but I didn’t have anything to prove my competence. No degree, no certifications, nothing.
I built houses.
The truth is, it was dumb luck that allowed me to ride the wave of behavioral healthcare. This was just at the start of the opioid crisis. This country had never seen so many people, especially young people, struggle with such debilitating drug problems.
When I started Sober Nation (remember, Sober Nation started as a blog), I didn’t have a grand plan to build a directory and then build an agency. There was no master strategy. I was in the right place at the right time. I saw the opportunity and I took it.
My talent and hard work were required. I would never have gotten to where I am without them. But I never would have had the success I’ve had without good timing.
You Can Create Your Own Timing
It’s simple. Just be intentional about it.
Do research. Look for new and emerging markets that provide asymmetric upside, are trending toward growth, and operate in industries where companies are required to spend a lot of money on marketing. Here are some examples …
1. Boomer focused businesses: Millions of boomers are entering retirement every year. They’re not old and crippled like society paints them to be. Many have money and want to spend it. There’s a huge emerging market in these businesses:
Retirement communities
Cruise lines
Anti aging clinics
Entertainment niches such as golf, boating, RVing, and travel clubs
2. Cyber security: I was on a plane home from Philly last year and sat next to a guy who worked in cyber security. I asked him every question I could think of. What he told me about the market and the demand for cyber security services blew my mind. This is the new battlefield. Some emerging markets include:
Small business cyber security
Database protection
Firewall solutions
Building an agency that helps cyber security products get more customers (because they’re going to need it)
3. Longevity: I’ve written about this repeatedly, but the market for longevity is massive and full of wealthy people. I couldn’t think of a better industry to get involved in. Some emerging markets include:
Hormone clinics
Stem cells
Hair restoration
Chelation therapy (careful going down this rabbit hole, you’ll feel sick when you learn about all the toxic metals in your bloodstream right now)
I came up with these ideas in 5 minutes at my kitchen counter while drinking coffee. It’s not rocket science. Don’t get intimidated or limit yourself by thinking small.
Find a wave you want to ride, and then ride it.
Granted, you will need to learn to surf.
How To Set Yourself Up To Ride The Wave
The reason I talk about the same things over and over again is because they work. If you want to build in an emerging market, the first thing you need to do is establish yourself as an authority.
How do you do that?
First, start a newsletter, publish every week, and do it forever.
Next, start creating videos or launch a podcast. Better yet, create a directory.
This is the part everyone starts but almost no one finishes. They stop because it’s hard and they don’t see results within the first three weeks. So they convince themselves they’re doing it wrong, or that they should copy someone else, and they switch tactics.
Don’t do that. If you want to become an authority, you have to stick with it long term.
But if you’re willing to delay gratification, you can easily establish yourself in an emerging market and ride the wave.
You can’t replace timing.
Don’t let the YouTube business dorks trick you into thinking there’s some magic pill or hack. There are shortcuts, but even those shortcuts pale in comparison to the power of riding the right wave.
Love you guys. Talk to you tomorrow.
Tim
Google Business Listings Are The Most Undervalued Real Estate On The Internet
I keep talking about it, and hardly anyone is listening to me.
Why do we love focusing on shiny new toys. Everyone wants to be in AI, or SaaS, or become an influencer. No one wants to build simple businesses that make money. Weird.
The 3 Best Newsletter Models (Launchpad Members Only)
In today’s lesson, we talk about how to really use newsletter to build a business. There’s only 3 models that work
media
product
hybrid
Click here to watch the lesson.
If you’re not a launchpad member, sign up below.
Learn How To Build a Profitable Online Empire
Join the Launchpad. The fastest way to $20,000 a month.
In the launchpad, I will teach you how to …
build local Google Business Profiles so that they generate phone calls and new business
build your local SEO / Google Business agency in a way that scales, so you work less and make more
run your business from anywhere, so you can travel and live life freely while still operating your successful company
get new leads, and close deals from local business owners who NEED your services
scale to $30,000 a month while maintaining a high profit margin
This is a no fluff / no BS program. If you want to build your own company, a local GMB agency is the best place to start. You in?
Start building your future today. Click here to join The Launchpad before the price goes up!
