How I'm Turning Quantum Leads Into The Worlds #1 New Age Healthcare Resource
I'm in it for the long haul.
Yesterday, I took the first step in the long journey of healthcare world domination.
It was a small step, but it was meaningful.
I published my first cornerstone page of the website. In addition, I have a written plan for the final form of the site, the business, and the brand. I want to become the world leader in this field.
LFG. 🔥
Cornerstone Pages Done Right
Websites serve many purposes. They present a front facing brand to potential customers and prospects, but they also create a back end traffic source to generate new business.
It’s not the same as it was when I first created Stodzy. AI is changing SEO at a rapid pace, and I don’t think using the same tactics I’ve always used will be effective. That said, I do believe I need to create high level cornerstone pages.
There’s no doubt these pages will still provide value and inbound traffic to my site, which will inevitably generate new business.
However, this time around I am doing something a little different. I will be adding YouTube videos into my cornerstone pages. I will also spend time SEOing these YouTube videos so I can generate awareness and attention through that platform as well.
I’ve seen so much success generating business for Agency Clarity through YouTube that I’m confident the same will be true for Quantum.
So, here’s the link to the “Ketamine Marketing” cornerstone page. Now that all the content is written, I will be creating a new playlist in my YouTube channel all about healthcare marketing, and today I will record my first “How To Get More Leads To Your Ketamine Clinic” video.
Expanding To What I’m Calling “New Age Healthcare.”
When people think of healthcare, they mostly think about hospitals.
Healthcare is changing. People are taking more responsibility for their health, and they realize that most of the industry exists to exploit our health.
To be clear, I am a huge advocate for western medicine. Western medicine is a miracle. The treatments and the sciences are not the problem, it’s the default to laziness that has embedded itself into our system. We have a reactive approach to our health.
What excites me most is that so much of healthcare is turning proactive.
There are mass markets coming together for people who want to spend their money to avoid being sick, rather than treating their sickness.
I am going to embed myself in these industries. I’ve spoken about them at length, but to recap, the industries I am going to serve are as follows.
behavioral health
longevity
stem cells
autism and neurodivergent treatment
hair restoration and restorative medicine
hormone clinics
fertility clinics
psychedelics and healing centers
I love working in this space. The people are passionate, the science is groundbreaking, and the work is important.
Last, but certainly not least, these industries are very profitable. They usually cater toward a high end market, and these healthcare type industries are very robust because they don’t get hit by economic swings the same way other businesses do.
An Agency / Asset Ownership Model (I’m Still Working It Out In My Mind)
In my experience, there are 3 ways to generate leads.
SEO
PPC
Building directories and media assets
I anticipate that local SEO and Google Adwords will continue to be where my focus is for the foreseeable future. But I am going to continue building out media assets, and more specifically directories, and create a third party lead gen network for all these industries.
I will list them all on the site as “properties.”
Truth be told, I’m not sure how this is going to play out, but I know I need to create some sort of autonomous entity that separates me from the pack. I anticipate there being a lot of people jumping into the gold rush, so I need something that will separate me.
Is it directories? Maybe, but directories are low risk and high value enough that it’s a good place to start.
There is another aspect to the media side of healthcare as well. There’s no question that media is becoming long tail. Every single day, more and more people are starting podcasts, newsletters, Instagram accounts, and so on.
I think there’s an opportunity here.
Once again, I am calling on the love hate relationship I have with Gary Vaynerchuk. He was the catalyst for me to come up with this idea where the agency itself creates the cashflow to invest in and buy assets. The difference is that I’ve invested in private companies, while he’s purchased other media assets to live inside his Vayner portfolio of brands.
For example, Vayner Media purchased or created
However, it’s also true that one37PM was shut down, which doesn’t surprise me. Traditional media companies that leverage traffic to sell ad space are a dead business. If I were to create different media brands, it would be with the sole intention of closing deals as opposed to generating ad revenue.
That’s the main point. All the assets feed the main company. No begging for advertising dollars.
It’s A Big Vision, But I’m In No Rush
It’s amazing how in the moment I feel right now. For my entire life, I’ve always been racing around to get to the next thing, without ever appreciating where I am.
I feel like I have all the time in the world, which is insane because when I was younger, I felt like I was always running out of time.
Yes, this vision is big and it will take a long time. Ironically, it’s the slow and methodical pace that will allow it to happen fast.
I love the framework of “you’re overestimating what you can get done in one year and underestimating what you can get done in 10 years.”
Ten years from now I’ll be almost 50. That sounds like a great timeline to me. :)
Love you guys. Talk to you tomorrow.
Tim
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