How I'm Going To 10X My Business And My Life
I'm back.
I hope you enjoyed your July 4th weekend.
As reported in the last issue, I took the week off from writing. I’m glad I did. It gave me some room in the mornings to journal, to think, and to let my mind wander. More importantly, it gave me time to read.
I’m re-reading one of my favorite books, called 10X is Easier Than 2X.
Every time I read this book, my mind spins on the opportunities I have to make a bigger impact, and this time is no different.
However, I’m in a much more Zen state of mind. Instead of racing thoughts, I’m having smooth and concise thoughts.
I’m ready to 10X again. Here’s how I will do it.
Lets. Fucking. Go. 🔥
Focusing On The 20%
10Xing is all about doubling down on what creates the most value. These areas are the 20% of what we do that generate 80% of the value. Inversely, it’s not uncommon for us to be spending 80% of our time on the work that yields only 20% of the value.
The trick is to be constantly outsources or cutting the 80% out of your life and then doubling down on the 20%.
I see three areas in my company where I can potentially 10X. They are …
But also, 10Xing is about removing the parts of my life that create the most work but generate the least value.
In some cases, I can easily identify my 20 percent. In other cases, the 20 percent blends across the departments of my enterprise.
Let’s go through them one by one.
Doubling Down On The Newsletter
Before taking my break, I wasn’t sure whether I would continue my daily writing habit, so I took some time to research. Here’s what I discovered.
Almost all of my sales for The Launchpad come from the newsletter
Almost all of my Sales Training sales come from upsells to people who joined The Launchpad
I made $75,000 from The Academy since March
For a newsletter with 15,500 subscribers, those are phenomenal numbers.
The newsletter is part of my 20 percent. It generates asymmetric results. So I will keep doing it.
Doubling Down On YouTube And Video
I wasn’t surprised to see LinkedIn generated most of my subscribers in June, but I was surprised that YouTube was close behind.
I have almost 60,000 subscribers on LinkedIn and a bit more than 7,000 on YouTube. Yet LinkedIn generated 37 subscribers while YouTube generated 30. Imagine how fast my list would grow with 100,000 YouTube subscribers.
So I am fully committing to YouTube. This was the final piece of evidence I needed.
Additionally, I am doubling down on recording my lessons for The Launchpad. I’m realizing how powerful this platform is, and if I force myself to record one video a day, I can have the entire platform built out within two months.
Between the newsletter, YouTube, and the membership platform, I’m bundling all these assets into a new company called Tim Stodz Media.
Doubling Down On High Paying Clients
Quantum Leads is not a typical agency. Now that I’ve established myself as a leader in medical marketing, I’ve been able to position myself more like a digital admissions director than a run-of-the-mill agency.
This means I build the entire system for my customers.
This includes …
lead generation
seo
media buying
ads
call tracking
crm management
everything else
These high paying clients have opened up amazing opportunities, not just in terms of revenue, but also with partnerships. The thing is that when I get insecure and take on low paying clients, then I end up creating more work for myself and putting the team in a position where they have too much work to manage.
The biggest value add in my enterprise is the agency. Not just because of the cash it brings in, but because of the secondary opportunities it creates with investments, partnerships, and long term relationships.
Quantum Leads is going to be my life for at least the next decade. It’s time that I level up and start saying no to work that doesn’t fit my 10X model.
Doubling Down On My Personal Holdings Company
Everything I do has a secondary benefit of building my portfolio. I’m not changing anything here. In fact, I feel more certain than ever that this is my path.
I even created a separate company to manage all my K1s and act as an official investment and holdings firm. I’m calling it Blue and Hazel Holdings.
Tim Stodz Media and Quantum Leads both serve as deal flow channels for the holdings company. I can’t tell you how many deals I’ve done (not all winners btw lol) that came from a newsletter subscriber or a Quantum client who offered me equity.
Sometimes it’s not about learning something new, but rather it’s about remembering what we already know.
This past week reminded me that I’m doing exactly what I always dreamed of. This is my vision. A portfolio of assets generating $10M a year in revenue.
I’m doing it. I’m doing great. I’m doing better than I give myself credit for. I’m grateful and I’m blessed.
Love you guys. I’m glad to be back.
Talk to you tomorrow
Tim
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