I’ve been having a hard time making a decision. Yesterday, the answer came to me. I would like to first explain to you my conundrum, and then break down why I am making the choice that I am. Here goes…
For Copyblogger Pro, I have a sophisticated sales process that gives me many creative options for marketing. The current system is fancy, but it keeps breaking. I’m spending more time fixing this problem then I am spending on $10,000 work.
Here’s my options..
1. Keep my current process
- The process converts well
- My current sales system allows me to use deadline funnels
- I can tag different users and send them into different sales funnels
- The site keeps breaking and I am spending more time fixing the website then I am improving my product and creating amazing experiences.
2. Switch over to an all in one platform
- Much much simpler
- Everything under one roof
- A better user experience as the sales platform and the community platform will all be consolidated
- Lose flexibility with my sales system
- Lose the ability to create new static landing pages in the event that I want to grow and expand my offerings
- Does not accept payments via PayPal
I’ve spent a lot of time thinking about this. I’ve decided to go with option 2.
Because option 2 is simpler.
Will I lose some percentage points on my conversion rate?
Will I miss out on sales from potential customers who want to use PayPal?
But what I will gain is the ability to focus most of my efforts on creating the best customer experience possible. In doing so, I will build a word of mouth referral program that will always outperform a high tech marketing platform.
The product matters most. In time, I can improve my marketing. For now I am obligated to my customers to generate the most amazing experience possible.
Simple things don’t break!
P.S. – For those of you questioning this logic, let me remind you that this is what Berkshire Hathaway’s homepage looks like.