The media industry is changing.
Over the course of the last ten years, the news / media industry has been dependent upon selling advertising. In order to build a business based around advertising, you need to drive traffic. The more traffic, the more money in ads.
This is resulted in a feedback look of sensationalized content that is meant to evoke rage and arguments. It’s not difficult to see how this can be harmful to the media cycle and most importantly, build an unstable business model.
But all of that is changing.
My guest today is Hamish McKenzie. Hamish is a cofounder of a brilliant new email newsletter platform that is making it easy to people to create newsletters and helping content creators build revenue streams through paid subsrctipions.
In this episode we talk about…
- Why subscription based models are better for the reader.
- Why substack has taken all the technical work out of building a subscriber base. (For instance, in the past, setting up a merchant and setting up a premium content paywall has required a lot of coding knowledge, not anymore)
- Examples of successful newsletters that are proving this model works.
- Why an email list is STILL THE MOST POWERFUL MARKETING TOOL that any business or content creator can have.
Thanks again to Hamish for coming on my show. What substack is doing is really a big deal and I am excited to see how fast and how far they grow.
Learn more about Hamish by checking out his website. He’s also done a lot of brilliant work with Tesla and around the electrical car industry.
Read Bill Bishop’s Newsletter called Sinocism.
Read Off The Chain. A newsletter by Anthony Pompliano analyzing the crypto market.