When I made the move to purchase Copyblogger, I had a grand vision of what I was going to build.
In a few short months, it became very clear that my plans were not going to happen the way I had envisioned them. In fact, most of my plans were not going to happen at all.
The short version of the story is that the payment processor was not properly connecting to stripe. People could buy the “first” purchase, but when members would be charged for their second and third months, the payment would oftentimes fail.
This has been very stressful for me. Copyblogger has a reputation as being one of the most prestigious and well respected online brands of the last 20 years. It was humiliating for me to deal with these customer service inquiries from people who could not get access to the material (the system was kicking them out because of a “failed” transaction), and to explain to them that it was my fault and I was working on it.
I’ve lost a lot of sleep over it. I’m even embarrassed to publish this blog post because it has been such an ordeal.
However, after months of work, the final, 100% complete, perfect sales platform and improved membership software was launched on Tuesday. And yesterday was the first full day of transactions and everything is running smoothly.
So where am I going with this?
When things don’t go right in your business, it’s easy to think of this one instance as a catastrophe. In reality, building a business is never about being finished. It’s a dynamic process. Every day brings with it new challenges, changes in the market, new ideas, new problems and new opportunities. You must remain flexible and remain willing to fail in public in real time.
This is the beauty of entrepreneurship. This is the dance.
Dancers don’t dance because they want to be finished. Dancers dance because they love the feeling of moving their bodies to the music.
Granted, you can’t make a direct comparison to entrepreneurship and dancing, because there is other people’s money involved in business. The point I am making is that when you start seeing your business as a “mission to be accomplished,” you forget to enjoy the music along the way.