Content marketing has been around… well long before any of us were even born. Dating back to 1888, Johnson & Johnson launched “Modern Methods of Antiseptic Wound Treatment.” The publication targeted the needs of doctors that Johnson & Johnson sold bandages to. Following the original content, two more articles were released, providing helpful health tips for the entire medical community.
Content marketing is an age old tactic that has somewhat been diluted overtime. “If it ain’t broke, don’t fix it.” The internet is full of companies trying to find new and creative ways to satisfy a consumer hungry audience and the content quality has decreased drastically.
What separates you from them? I think it’s most important for new business owners and entrepreneurs to find their truth and build content around that. Are you passionate about your business? What are you trying to achieve? Once you’ve got this figured out, center your content around this idea.
There is no instruction manual for content marketing. If you’re feeling stuck and out of ideas, share your journey. I find that frequency, transparency, and relevant information is most valuable to any audience. Engaging in conversation and establishing trust with your customers is the best way to find out what they really want.
Let’s get into it!
Sorry To Interrupt…
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