We love to be busy.
We love to be in a hurry because it makes us feel accomplished when we have urgent matters to attend to.
I’ve never gotten ahead by doing things that were urgent. I’ve only gotten ahead by doing things that were important.
Can urgent things be important? Sure. You could break your arm or you may have accidentally left a rag on the stove in your kitchen.
It’s important to put out that fire, and it’s urgent because you need to put it out right now.
But you will never get ahead if you are putting out fires all day. You will only get ahead if you build a system that allows you to avoid fires in the first place.
This isn’t a new concept. The important/urgent matrix was first developed in Stephen Covey’s brilliant book, 7 Habits of Highly Succesful People.
But it’s worth repeating over and over again.
Urgency is the enemy.