For months, I have quietly been working on a rebuild and rebrand for Stodzy.
This is more than a typical site redesign, this is a transformation.
Let me tell you why.
Stodzy at a Crossroads
On December 20, 2019, Bryan and I had an honest conversation.
I had moved to Nashville. Bryan had moved to Columbus. I was building the digital team at JourneyPure and Bryan was building his team at OhioARC.
We both had a lot going on. We had a long and honest conversation about the future of Stodzy and the direction we wanted to take. We weren’t even sure if we wanted to keep going. It was a lot of work and in 2019, Bryan and I didn’t make a single dime from the company.
But we knew we had the knowledge, the skillset, and the personnel to build an amazing agency. So ultimately, we decided that 2020 was going to be a year of going all in. We were going to give it everything we had, and if it failed, at least we could walk away knowing that we gave it our best effort.
In one year, even in the middle of a global pandemic, Stodzy had its best year ever. We really crushed it. Not only did we do a great job internally as a successful business, but we also did an amazing job for our clients.
We did amazing work on big accounts and generated serious returns. I’m very proud of it.
Now, as the pandemic comes to an end and we embark on a new frontier, it’s time to level up once more.
Healthcare as Media
At the beginning of 2020, when we decided to give Stodzy one good run, I also made a commitment to start taking our own marketing much more seriously. This meant properly SEOing the site, it meant putting together a proper newsletter, and it meant focusing on creating an audience of people who see me as an expert in healthcare marketing.
I feel … “pretty ok” about the progress I made. There are two aspects.
Our SEO – The SEO for Stodzy really improved. I did a ton of research, a ton of writing, and a ton of detail oriented SEO work with implementing great site structure and interior linking. The results speak for themselves.
You can see the organic traffic volume start to increase in early 2020 and it’s been a steady incline ever since.
This has been one of the main reasons we have seen revenue growth, because people find us through Google and call us to hire us.
Our Audience – With all the success I saw in the SEO, I saw very little success in growing our email list.
It didn’t go well at all. I thought for sure that as more people came to the site, we would get more email signups because people would want to be updated on the most recent news, current events, and tips on healthcare and digital marketing.
I was completely wrong. Over the course of 2020, we had a net negative subscriber count. You can see that even in the last 30 days, I’ve lost more than 100 subscribers and I’ve gained 4 or 5. (Grey means unsubscribe, green means subscribe.)
The Rebirth of Stodzy
In a few hours, I am launching the new and improved website for Stodzy Internet Marketing.
I know what you’re thinking. “What’s so special about a redesign?”
What’s special is that what I am creating is going to be a a marketing agency disguised as a media company.
Yes, the site will still continue to attract traffic from healthcare companies that are in need of our services. However, I have also devised a strategy to turn Stodzy into a media company.
People will start to recognize Stodzy as the nationwide leader and resource to provide the stories, investment announcements, research, case studies, new VC rounds, and marketing tips for healthcare.
For an industry that has such an important role in our lives, I’m stunned that there are not media entities that provide insight and information about the industry.
I found an opening and I plan to exploit it. All in.
The Bloomberg of Healthcare
Bloomberg is a lot of things, but everything starts and ends with media.
That’s my plan.
This blogpost is getting a bit lengthy, so I don’t feel the need to explain my entire strategy to you, but let me just say I feel good about our ability to build a passionate and excited email following.
With our email list, I am going to up the game of our weekly newsletter.
Finally, I am going to use that media as a way to grow our brand and establish ourselves as one of the biggest players in the digital world of healthcare.
By the end of 2021, my goal is to beat…
Cardinal Internet Marketing (He’s a good guy it’s not personal)
And acquire another company that I can’t mention.
I know what you’re thinking. HOW CAN YOU SEE THE WEBSITE???!!!!
Don’t worry. I got you.
Click here to see the (almost) finished version of the new Stodzy. And remember this moment when I said that I said in public that by the end of this year, Stodzy is going to be the national player in the space and kick the shit out of those companies I just listed.
This is going to be a masterpiece. The Mona Lisa of digital healthcare.