Yesterday I was listening to a podcast with Juliana. The podcast was “The Model Health Show” with Shawn Stevenson.
In this episode, Shawn was having a conversation with Cyntha Garcia and in the podcast they announced a partnership that they are embarking on.
In the back and forth of the conversation, Shawn had mentioned that he has always steered away from partnerships because he battles internally with what he called “The Lone Wolf Syndrome.” He spoke about how he always felt like he wanted to build his brand without anyone’s help or input. That he was strong enough to do it on his own and that he didn’t want to work with anyone else.
For some reason this really resonated with me.
My Personal Brand
I always liked having my personal brand being separate from my other businesses because it made me feel good to know that I could have this thing that no one else had any say in. I liked the thought of building something on my own and being able to say that I succeeded without help from this person or that person.
After listening to that podcast, I realized how counter productive that kind of thinking is.
Every company that I have built or invested in has been successful because of the team that has formed around it.
Any time I have tried to do something on my own, it hasn’t taken off like I wanted it to or it has failed completely.
I am taking this lesson to heart and I am intentionally being more open about working with other people.
Knowing What You Don’t Know
One of the reasons why “going at it alone” is counter productive is because you can’t possibly know how to do everything. It is better to be a master of something than it is to be a “jack off all trades.”
I’m not saying that you should never learn new things or at least become competent in other skill sets, but rather I’m saying it is much more valuable to be a master at one skill that you can leverage for success.
With that being said, I am admitting right now that I am not the best social media marketer. I like to give myself more credit than I deserve because of how well the social media for Sober Nation grew and how much of a community I built around it.
But the truth is that the game is different now. It sounds crazy but when I was deep into social media marketing was before Instagram and Snapchat and live videos. I am not an expert in social media marketing like I am in SEO. The game has surpassed me.
So I need to ditch this lone wolf thinking and ask for some help.
So That’s What I Did
The timing of this podcast and this moment is funny because it was just last week that I finally humbled myself and I asked for help in areas that I don’t have expertise in.
Starting this week, I will be working directly with Sail Away Media and using the amazing talents of Alyssa Ege to help bring Tim Stodz to the next level.
At first, we are working specifically with Facebook and advertising, but over time I hope to be able to increase my reach on other social media platforms as well.
In order to succeed, you need to be willing to carry the weight of the project. The buck stops with you. If you want to be a successful entrepreneur then you need to take responsibility for the failures and the unknowns. But that doesn’t mean you need to lock yourself in a room and rule in silence.
I think a better way to grow is to grow with the people around you.
“You are the sum total of the 5 people you associate yourself with the most.” So look around you. Who are you working with? Who are you growing with? Who is weighing you down?
You don’t want to be the smartest person in the room. You want to work with the smartest people in the room. Do that and you will succeed.