I have done a terrible job testing different things for my companies.
I have no idea whether any of my tag lines are good. I think they’re good, but I don’t really know because I’ve never tested them.
How do I know if giving away a “free SEO and web audit” is the best way for me to bring in leads for Stodzy? What if I gave away consultations instead?
What if I didn’t give anything away at all? What if I “qualified” businesses to see if they were even a good fit for our premium services?
What if what I am doing right now is the best possible option there is?
How would I know? I’ve never tested it.