I Help Aspiring Entrepreneurs Build Successful Personal Brands
I can’t understand why people wouldn’t invest in themselves.
Instead, most of us are busy investing in other people. We are building other people’s dreams and we are chasing the next carrot on a stick.
Why? Stop. There’s a better way.
We live in a digital world. The easiest and most straight forward path for anyone to build profitable income streams is through building a personal brand. Why would you waste time doing anything else?
I can’t understand why so many people spend hours filling out job applications, sending out resumes, waiting to be picked. It’s time you pick yourself and build your own influence so that opportunities come to you!
You Can Build a Personal Brand Around Anything
What are you interested in? What is something you could do every day and never get sick of? What are you about? What is your contribution to the world?
THAT’S YOUR PERSONAL BRAND!
Most people have a misconception that building a personal brand is about being “Instafamous” by posting selfies and checking your phone every thirty seconds to see how many likes you got.
Building your personal brand is about showing your work, it’s about creating something of value and sharing it with the world. It’s about finding the people you wish to serve and creating value for those people.
A by-product of this service will be the success you see. Success will come as monetary gain and as fulfillment in life.
Choose Yourself and Get Out of the Rat Race
A few years ago, I was helping my sister find a job.
Over the course of a few months, she handed out dozens of resumes. Did you know that today, companies expect each resume to also have a cover letter?
So now, we are asking people to make resumes for their resumes.
Guess what happened?
After months of job seeking, she got an entry-level position for hardly any pay. After 4 years of college and being a successful student-athlete, my sister had to start from the bottom.
UNTIL SHE TOOK MATTERS INTO HER OWN HANDS
Finally, my sister had enough. My sister is a state champ swimmer and she loves working with female athletes. So she quit her job (ahem … got fired) and started building her email list. She found female athletes in her neighborhood and she built a personal brand around what she loves.
Yes, my sister still has a job. No, my sister is not a full-time entrepreneur.
That’s not the point.
Because of her personal brand, my sister now has options. She has influence. She doesn’t need to fill out resumes because she ads value to any company that wants to work with her.
That’s how you succeed in today’s landscape. Resumes are a complete waste of time.
What If I’m Not an Entrepreneur? What If I Like Having a Job?
This is a question that I get a lot, and my answer is simple.
Just because you aren’t an entrepreneur doesn’t mean you shouldn’t build your own personal brand. In fact, if you like being an employee, that should be even more reason to build a personal brand.
Last year, I needed physical therapy for some back pain. I found my physical therapist by watching YouTube video on stretches.
It turns out, he worked right in Nashville down the street. Imagine how much value he brings to any company he works at. Imagine how much money he could demand knowing that he brings his own personal brand with him.
Why isn’t everyone building their personal brand?
How Do I Get Started?
Enough about why.
Let’s talk about how.
One of the reasons why most people don’t take the time to build their personal brand is because they are intimidated by the process.
- Should I build a website?
- How can I get in front of people?
- Should I create a Facebook page?
- When should I try to monetize?
- Should I build an email list?
It’s intimidating. No doubt.
For that reason, I have put together a helpful and informative guide on getting started with your personal brand. After reading this workbook, you will at least a better grasp of what your first steps will be and how you should get started.