Own the local search market and gain a strangle hold on your industry. Stop advertising to customers and let them come to you.
If done correctly, search engine optimization can completely change your business and your life. Not to brag, but Stodzy Media is the best search engine optimization company in Boca Raton. Now, some of you may be asking yourself…
“self, what is search engine optimization?”
Simply put, search engine optimization is a certain set of skills and strategies that rank your website higher in the Google search. Just think of the last time you clicked on anything that wasn’t one of the top 2 or 3 search results on Google. Chances are, you never have.
THERE IS A HUGE MISUNDERSTANDING THAT SEARCH ENGINE OPTIMIZATION IS A DARK ART OF CODING, SCIENCE AND TECHNOLOGY. THE TRUTH IS THAT SEARCH ENGINE OPTIMIZATION IS A VERY PRACTICAL AND SYSTEMATIC PROCESS. WE TELL YOU EXACTLY HOW IT’S DONE.
Research, Research and More Research
As the premier search engine optimization company is Boca Raton, we consider it our duty to be transparent about our work. With that said, the first step in effectively ranking a website is to simply learn everything there is to know about the particular industry we will be working in.
We start by asking ourselves some very important questions…
- What are the keywords and terms that people are searching that leads to sales in your industry?
- How many searches a month do these keywords get?
- What businesses are currently winning that search traffic?
- How hard will it be to beat them?
- How likely is it that the traffic from these search terms will convert into sales?
Before we take action on any search campaign, we always start with research and plan out an effective strategy. After all…
Failing to plan is planing to fail.
Create Content that is Informative to People and Attractive to Search Engines
How does Google know what web sites and web pages are about? How is it that Google is so certain what your website and web pages are about?
This is a bit of a loaded question, but one simple answer is that Google looks at the words on the pages. Quite literally, Google will crawl through the internet and read the words (and other content) written on a webpage to make a basic understanding as to what the webpage is saying.
So for that reason, creating valuable content with the right choice of “keywords” is an extremely important step to spoon feed Google the information they need to rank your website. We do not skip out on this step. Writing great content is difficult and time consuming, but the end results make it worth it.
Let the Results Do The Talking
This is just one example of the great results we have produced for our clients. You can see a steady, incremental growth that is a direct result of quality content and valuable backlinks.
Valuable Backlinks Show Google that You Are an Authority in Your Industry
Good work so far. We have done the research and taken the time to meticulously write great content that will inform our users and give them the best information possible. We are in good shape.
However, this is not enough to convince Google to rank your webpage at the top of the search results. The next (and possibly most important step) is to earn valuable backlinks from other authoritative websites.
What on Earth is a Backlink?
Simply put, a backlinks is a link on someone else’s website that refers traffic back to your website. That link is valuable for a few reasons.
- It can drive referal traffic from one website to your site. This kind of traffic can really add up over time.
- More importantly, Google indexes those backlinks and uses them as a bump in “authority” to your site.
Think of it as a bibliography or a works cited. People need to source their information and to do so on the internet means that you link to the page in which you got the information you are talking about. Google sees these links and incorporates them into their ranking algorithm.
The more links the better.
But also, the type of websites we get links from matters as well. Not every backlink is created equal. We want to earn backlinks from other websites that have good authority. So links from really authoritative sites are as valuable as gold. Earning backlinks is time consuming and difficult, which is why we spend so many resources, time and energy into executing on this tactic. Our reputable outreach and backlink program is what makes us the best search engine optimization company in Boca Raton.
No where else in Boca will you find an agency that dedicates so much time and money towards earning backlinks for out clients.
Local Search Engine Optimization
Local search is an area in which we feel very strongly about.
About 43% of Google search is for local search traffic. That means that people are constantly pulling out their cell phones to Google a local business for some kind of product or service they need.
Think about that for a second. Let’s imagine you are a plumber in Boca Raton and when someone searches “plumber in Boca Raton” you show up at the top of the Google search engines.
IMAGINE HOW MUCH BUSINESS THAT WILL BRING YOU!!!
This is why local search is such a game changer. Because the intent behind the search is so specific. Working with Stodzy Media is the best way to get your business to the top of the search rankings for local search.
Monthly Reporting and Analytics
Many small business owners are still a little confused and intimidated by how search engines work. That is okay. Unfortunately, it keeps many small business owners from committing to building a search engine optimization strategy, even though the results could change their lives.
Stodzy Media takes it upon ourselves to spend time to write detailed monthly reports that explains exactly what work has been accomplished, why that work was done, why we spent parts of the budget the way we did and what results we can expect to see from the work.
Our month reporting is just another element that stands us apart from the rest.
You will not find another search engine optimization company in Boca Raton that takes the time to communicate with our clients on a personal level and explains to them exactly what is going on with their money, their websites and their expectations.
Our reporting is one of the reasons why clients continue to work with us month over month. There are never any surprises and misunderstanding between us and our clients. We do the job right and we communicate every step of the way.
A year from now, you will wish you started today.
Search engine optimization is only going to be more and more powerful for growing a business. There is opening in every market for you to take advantage of and gain a competitive advantage over your competition.
To get started, fill out the contact form below and we will contact you shortly.