My guest today is Ross Simmonds
Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest growing startups & consumer products to global Fortune 500 brands.
Ross is truly a master and content creation and distrubution. Here are some of the takaways…
Remix Your Content
In the same way that one song can be remixed and reused over and over again, Ross advocates that we create evergreen pieces of content, and then we find ways to chop them up, “remix” them, and then distribute them on the correct platform.
A long form blog post won’t have the same reach on Twitter as it would through LinkedIn.
But that doesn’t mean we can’t take the messaging of the original content and remix it so that it is better applicable on Twitter.
Distribution is king and for Ross, the objective is to get the most value for the least amount of resources.
What Does it Really Mean to Have a Distribution Strategy?
What’s the point of creating great content if no one reads it?
Ross outlines how to create a distribution strategy. Basically, we want to think of the end result and then work backwards.
What is the end goal? Who is your target audience? Where do they like to hang out? What are the subjects they like to talk about?
When you discover the culture, you discover your distribution strategy.
In this episode we also talk about…
- What some of Ross’s favorite companies are
- How Disney remixes their content
- How service is a true opportunity
- The “cha-ching” sound in Shopify.
- Foundation Marketing – Ross’s marketing agency
- Hustle and Grind – Ross’s ecommerce line for entrepreneurs
- Follow Ross on Twitter