Why Simplicity Is Your Key To Success
Stop overcomplicating your business and start doubling down on what actually works.
Today, I want to talk about simplicity.
“Simple things don’t break” is one of my mottos. If only I had this mindset when I was younger, I could have saved myself a lot of trouble.
In today’s issue, we are talking about the value of simplicity and the beauty of saying no.
LFG. 🔥
My Mission For Simplicity
I admit, over the last ten years, I’ve allowed my businesses to get overly complicated. You don’t realize it when you go into it, but every new project you start, venture you invest in, or industry you decide to work in creates more complications.
Taxes, finance tracking, task management, and tech issues are at the top of the list, but there is also a downstream effect to everything.
I turn forty next month. I’ve been reflecting a lot on what I’ve done well and what I wish I could have done better. At the top of the list of things I wish I could have done better is saying no more often.
When I look at my portfolio, I see and am grateful for a lot of success.
But I often wonder what would have happened if I had the courage and discipline to stay fully focused on what excites and inspires me the most.
That is healthcare. I love lead generation and sales in the healthcare space.
Out of all my investments, the healthcare businesses I started and the digital assets I built within that space have been the most successful.
So why did I feel the need to step outside of that?
The answer: ego.
Sticking With What You’re Good At
I’m good at:
building teams
closing deals
writing
local SEO and lead generation
When I was in my early thirties, I also started day dreaming about being an online influencer.
I was very inspired by people like Fred Wilson, Austin Kleon, and of course, Seth Godin. These three made a habit of publishing great writing and using it to grow their following.
But I was also chasing ideas that in my heart I didn’t fully believe in. There was a whole group of people on Twitter writing about building a big diversified portfolio of products and companies in different industries and networks.
It was Gary Vaynerchuk and Alex Hormozi, in particular, who paved a way for what I thought was success.
I would go to VaynerX and look at all the different companies Vaynerchuk had in his portfolio. I would dream of what it would be like to one day run a conglomerate of companies. (More often than I’d like to admin.)
And with Hormozi, I thought I could do great lead generation and growth in ANY kind of business. Sure, I am very skilled at online marketing, but the reality is that every business has its own nuances, language, software products, and culture.
Every time I had to learn a new industry, I was starting from zero.
Not to mention, what you learn over time, and what the influencers don’t tell you is how many of these new projects and investments fail. Most of them fail, but you never hear about the losses.
That constant cycle of learning new nuances and starting over is exhausting. It is exactly what made me realize the immense value of doubling down on my core strengths instead of trying to do it all.
Look, I have no regrets, but if I could go back and advise my younger self with the “if I knew then what I know now” speech, I would tell him not to chase after the dopamine of starting from scratch in a brand new industry.
I would tell him to stay ruthlessly focused on the boring business you are already good at.
Everyone Is Good At Something
This is why I don’t believe in the idea of being a generalist.
We all have certain things we could talk about for hours, for free, with no one paying attention.
Whatever that is, that is what you want to focus your business career around.
For me, I could talk about local SEO, Google Ads, Meta Ads, and sales forever. I never get sick of it. I love it.
So to bring this essay back around full circle, I have spent the last two years simplifying my business. I have built systems that run the operations for me, brought in new teammates who are better at specific skills than I am, and focused on what I am good at.
I don’t regret anything. In fact, I have loved every second of it. If I could go back in time, I am not even sure I would do anything differently.
But I know in my heart that I caused myself a lot of pain, frustration, stress, and worry by trying to be too many things to too many people.
The ability to be comfortable in your own skin and avoid making decisions based on what you think other people want you to do is a true blessing. I am envious of the people who have that kind of self confidence from a young age, because for me, it took thirty six years to cultivate.
Conclusion: Have The Courage To Say No
Saying no is a courageous act, because every time you say no, you are denying yourself a potential future of what it could be like if you say yes.
There are lots of people incentivized to get you to say yes to many different opportunities.
Saying no feels like letting people down or missing out on an opportunity.
But in reality, saying no means saying yes to yourself. It means saying yes to what you truly believe in and betting on yourself.
Remember how we started this conversation? Simple things don’t break. Saying no is the ultimate tool you have to protect that simplicity. When you say no to the wrong opportunities, you protect your focus, keeping your foundation strong so it never breaks.
It is a courageous act. I hope you are brave enough to say no more often.
Love you guys. Talk to you next week.
Tim
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