Why AI Is About To Make Healthcare Professionals Filthy Rich
TLDR: Empathy, relatability, and evergreen skills are the new gold rush.
Welcome to issue #005 of The Patient Pipeline. Each week, I send you an essay to help you become a better healthcare entrepreneur. I’ll give you a digital lead gen audit for free.
Today, I am writing about why healthcare is such a good business to be in, especially in a new AI driven world.
Stick with healthcare, and you’ll make lots of money. 💸
Let’s get started.
AI, The Work Force, And Nervous Investors
There is a lot of fear worldwide right now that AI will decimate the workforce. Robots could take over blue collar jobs, and AI agents could take over white collar jobs.
It’s not just fear mongering. Just yesterday, Jack Dorsey announced on X that he is laying off nearly half his workforce.
Anyone seeing this would be nervous. If AI can easily replace 4000 highly skilled tech employees, who is to say it can’t replace you?
In healthcare, I can easily see massive disruption for low level workers in …
billing departments
insurance verification departments
medical record documentation
etc
But for the healthcare field overall, I believe investors, business owners, and professionals have a huge opportunity over the next few decades.
I intend to be a part of it.
The HALO Effect And Where The Smart Money Is Going
One clear thing about AI disruption is that it targets industries previously seen as the best investments.
In a strange twist of fate, the “safe” professions are now the most easily replaced. It’s a bad time to be a software engineer.
The market is responding accordingly, and we have seen a big uptick in stocks and markets the fit what is labeled as HALO.
HALO stands for Heavy Asset, Light Obsolescence.
In simple terms, the market is favoring companies that are difficult to start, hold significant assets on their books, and are not easily made obsolete.
Examples include …
heavy industry
airlines
road construction equipment providers
and you (you guessed it) … healthcare!
Josh Brown coined the term HALO and explains it well in a recent episode of Prof G Markets. (I queued the video to the proper timestamp.)
Looking at this data, I don’t see a doomsday scenario. I see a shift in market priorities where the world will again reward businesses built on empathy, specific knowledge, personal relatability, and evergreen skills.
What Could Be More HALO Than Healthcare?
Healthcare professionals are, by definition, heavy asset. The required knowledge and equipment are prerequisites for the work.
Something as simple as a dental office requires a six or seven figure investment for chairs, x ray machines, monitors, and tools that need daily sterilization.
Not to mention, the education healthcare professionals need to invent in as the most valuable asset you have.
In addition, the healthcare industry has low obsolescence. It is essentially impossible to make healthcare obsolete. Physical and mental health are filled with nuance. Every person has a unique set of circumstances requiring personal attention.
Even if AI can diagnose a patient, I have a hard time seeing a future where people are comfortable receiving treatment from a robot. Healthcare is deeply personal and will always require empathetic professionals, whether they are doctors, nurse practitioners, therapists, psychologists, dentists, chiropractors, or surgeons.
I can’t think of any industry more AI proof than healthcare.
This isn’t to say our industry won’t be affected by AI. But when it comes to serving patients, I believe healthcare is in a better position for future success than almost any other industry in the world.
Plus, healthcare professionals will always need leads and phone calls. Which is good for me. :)
In Closing: The Hard Work Of Empathy
I’ve been thinking a lot about a specific interview with Jensen Huang. I’ve probably listened to it five times by now.
Jensen truly understands what will be valuable in the coming decades. Every time I watch this video, I think about the amazing opportunity healthcare professionals have to build businesses, help people, and establish a track record for future growth.
I want to finish by letting you know your future is bright. The more “human” you make your business, the more success you will have as a healthcare professional.
The market will reward you with financial success, but also emotional fulfillment and a sense of purpose.
What else could you ask for?
I know I’m exactly where I need to be.
Talk to you next week.
Tim
I’ll Build You An Automated Lead Generation And Sales System For You Healthcare Clinic
Here’s how I can help you …
Inbound leads and phone calls: I’ll get your phone ringing with qualified leads from potential patients who want your services.
Dominate your local search: I’ll get you in the local pack for relevant search queries. When you win the local pack, you get ALL the leads.
A firehouse of inbound calls though ads: Google ads and Meta ads will flood your healthcare clinic with relevant calls.
CRM, call tracking, and data management: Your patient acquisition system is only as effective as your data management. I can build you a high level CRM and call tracking system.
Sales and patient acquisition: Healthcare clinics don’t think of themselves as “sales people.” I will help you turn your leads into paying patients that drive revenues.
I’m only interested in working with people who are serious about leads and new patients.
Book a call to work with me.