What Everyone Gets Wrong About Multiple Streams Of Income

I see it over and over again.

Happy New Year

As the new year begins, my YouTube feed is flooded with videos about creating multiple income streams. I celebrate everyone’s success, but in today’s post, I’m going to tell you what most of these creators get wrong. My goal is to help you avoid their mistakes and focus on what’s right for you.

LFG. 🔥

Here’s An Example

First, I have nothing against this woman. Her name is Deya, and she is doing great on YouTube. She claims to have made $220,000 in 2024. That’s impressive. Congrats to her.

She isn’t the only one making this type of video. For two days, my entire YouTube feed was filled with similar content. I’m using her video as an example because she included detailed visuals that make the point clear.

In her video, Deya explains her journey. Over the last 10 years, she has steadily added more services to her offerings. That’s fine, but here’s the kicker:

At the end of the video, she breaks down the percentages of her income streams. Assuming her $220,000 annual income is accurate, here’s the breakdown:

• DBM Bootcamp: $137,280

• 1:1 Coaching: $19,360

• YouTube: $17,820

• Royalties: $16,060

• Membership: $16,060

Although she has multiple income streams, the majority of her revenue comes from one: the DBM Bootcamp. This is common, and it’s also what people get wrong.

The Mistake

No matter how hard you try, the majority of your income will always come from one source.

The Pareto Principle, also known as the Power Law, is inescapable. It’s how the forces of the universe work. Most people generate at least 60% of their income from a single stream. In many cases, it’s closer to 80%.

In Deya’s case, her other revenue streams are actually distracting from her main income source. For example, if she stopped focusing on YouTube sponsorships and put that effort into fully promoting her Bootcamp, she would likely earn much more.

Adding small, unrelated income streams isn’t just a waste of time—it’s costing her money.

What To Do Instead

There’s a common misconception that having “multiple income streams” means managing multiple projects.

The more you manage, the less money you will make.

Instead of diversifying her efforts, Deya (and anyone in a similar situation) should focus on building her primary business to its full potential. The amount of money left on the table by juggling small revenue streams is significant.

Here’s the better approach: build one business, scale it as much as possible, and then use the profits to make investments.

You don’t get rich from what you do; you get rich from what you own.

Investments allow you to leverage other people’s time, skills, and expertise to grow your wealth. This method frees you to focus entirely on your business, which increases its value and gives you more capital to invest.

Wealthy People Don’t Work Hard

Wealth isn’t about hustle. It’s about leverage and smart decision-making.

If you want to work hard, channel all your effort into growing your main income stream. You won’t get wealthy by posting random TikTok videos, so stop wasting your time on distractions.

Focus your energy and resources on what truly matters.

Cash flow beats TikTok every time.

Love you guys. Talk to you tomorrow.

Tim

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