Love this. It really does boil down to how good your customer’s experience is. It also takes the focus away from self, which I find feels easier and more instinctive when doing business — I feel marketing tends to do the opposite.
Good reminder to always have that North Star at top of mind too :)
I couldn't agree more about marketing - a lot of people focus on the wrong metrics (follows and likes) rather than metrics that are actually going to move the dial on your business (like conversion rates, brand sentiment and ROI).
Love this. It really does boil down to how good your customer’s experience is. It also takes the focus away from self, which I find feels easier and more instinctive when doing business — I feel marketing tends to do the opposite.
Good reminder to always have that North Star at top of mind too :)
Thanks Melissa. Appreciate you reading. :)
I couldn't agree more about marketing - a lot of people focus on the wrong metrics (follows and likes) rather than metrics that are actually going to move the dial on your business (like conversion rates, brand sentiment and ROI).
Nice article. Marketing: growing attention while continuously building trust...
Thx Chris. That's a solid definition. :)