The Full Outline For My Six Figure Directories Course

Here's the rough plan.

Yes, I read the YouTube comments from all of you asking me to create a course. It’s coming. Here’s the plan.

LFG. 🔥

Six Figure Directories

The brand will be called sixfiguredirectories.com. I bought the domain and I am getting ready to launch the site.

The site will be a bit of a hybrid, because there will be a few products being offered. The products are …

1. The course, which I am outlining here.

2. A services where I build out directories for people.

Today’s issue as an outline for the course, so let’s dive right into that.

The Outline

Below is a breakdown of the modules and lessons within each module.

Section 1 - Introduction

I need to introduce myself, establish credibility, and show why this is a good business model.

• Who am I and why should you listen to me?

  • List my companies

  • List my directories

  • List my experience

  • List the success I’ve had

• Why should you build a directory?

  • The product and the marketing are the same thing

  • The product doesn’t require any development

  • Lead generation will never go out of style

Section 2 - Finding The Right Topic

The subject matter is important, because if there is not enough demand you won’t make any sales, but if there is too much demand it means there is too much competition.

• Keyword research

  • Keyword planner tool

  • SEM Rush

  • How to use Google search to discover the market for a topic or industry

• Value in keywords

  • How to determine the price of a featured listing

  • How to determine the price of a lead you could sell

  • Is there a healthy market

  • Is it monetizable?

• Best to be early

  • Being early in the directory business is a clear advantage

  • The timing of the industry is more important than the market cap of the industry.

Section 3 - How to build a directory

There are many ways to build a directory. I will show you some options and then break down exactly how I build them.

• All the different template products

  • Brilliant directories

  • Business directory plugin

  • Unicorn templates

• The step by step guide to building a business directory

  • This is the way I do it

  • Wordpress (Magazine theme by StudioPress)

  • Install business directory plugin

  • (Create the entire process step by step by rebuilding YourBoulder to give everyone a live demonstration)

Section 4 - How to market the directory

Yes, you need to create attention, branding, and awareness for your directory. Think of it as building a media company that monetizes through the directory.

• Your directory is a media company

  • Difficult to monetize static directories without lots of SEO

  • The directory is the product that the media sells

  • Personal stories

• SEO

  • Categories are the main SEO driver

  • Basic understanding of title tags and introduction content in the category archives

• Blogging

  • Articles will drive great traffic

  • Use the featured listing widget in the sidebar and in blog posts to generate more sales and exposure to the paying customers

• Newsletters

  • You advertise your directory through your newsletter

  • Create an automation for sales

  • The email list provides other ways to monetize

Section 4 - How to monetize your directory

There are many different options. You can get creative, you can also follow basic blueprints.

• Featured listings

  • Sell them individually

  • Create claim listing options

  • Create a way for people to buy their own listings (Standard and featured)

• Lead generation

  • My favorite way to monetize, but doesn’t fit every industry

  • Easiest if you have a centralized call buyer

• Affiliate links

  • My least favorite way to do it, but is effective as a good starting point

  • Use it as a way to create relationships with the businesses in your area

• A cut of the sales

  • Probably the most lucrative option if you can do it right

  • Examples are Expedia, retreat.guru, and bouldercoloradousa.com

Section 5 - The Hybrid

This is the way I would most highly recommend because it creates a racketing effect of growth. Also, it’s simple and extremely lucrative.

• The directory is a lead generation mechanism to sell your own services

  • If someone fills out a listing, they are qualifying themselves as a business that needs leads. You can turn this into a paying client

  • Your clients will also buy listings

  • For lead gen, you only sell leads to paying clients of your agency

• The directory can get you equity

  • If you can generate leads, you have all the power

• The directory becomes a media company which makes your agency worth more

  • Agencies usually sell for 1x 12 months revenue. Having an internal lead and marketing source will greatly increase that multiple

Section 6 - Conclusion

• My directories have generated more money and value than anything else in my life, including my personal brand.

• What’s fascinating about them is they are the least sexy. This is like some boring cash cow that no one sees because they’re too busy posting selfies on Instagram and trying to learn A.I.

• If you want to start a business, but don’t feel like you have the confidence to create a product, directories are for you.

• They’re boring, simple, and highly profitable.

• Good luck.

That’s it. I hope you like the framework.

Love you guys. Talk to you tomorrow.

Tim

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