The 3 Types of Content That Exploded My Audience (And Will Grow Yours Too)

If you're gonna bother creating content, you want to get a reward from it

If you ask a social media influencer how to build a following, they will probably say something like “just get started.”

I hate this advice. It’s like telling a depressed person to feel better. If you want to build an online business, you already know you have to start. But that’s not helpful.

You can make life easier by breaking your content into categories. In the beginning, knowing what to post matters, because without direction, you get stuck and freeze.

Today, I am going to give you three types of social media content to create. This template has worked wonders for me, and I know it will help you in those moments when you feel stuck.

Let’s get started.

1. Origin Stories

At the beginning stages, this is the easiest content to create.

Every business needs an original story. Without a transformation, there’s nothing for your customers to connect to. You want your readers to say, “oh wow, I have felt that way too.” Once you create that emotional attachment, you bring people into the top of your funnel.

It’s very effective.

In fact, I built the entire Facebook page for Sober Nation through origin story content.

In the beginning, I didn’t know the technical skills of content marketing. But I did know how to share my story.

My story got me to where I am today. If you’re just getting started, share your story.

You are the brand. Have the courage to be vulnerable and allow your potential customers to get to know you.

2. Problem Solver

In this category, you define a problem and then solve it.

This kind of content does great for SEO. It’s how I built Stodzy to 7 figures and how we continue generating content and traffic for the Copyblogger blog.

If you look at the Copyblogger blog roll, you’ll see that in almost every case, we define the problem and solution in the title itself.

This type of content works well for YouTube too, because problem solver content is essentially answering questions, and questions make great keywords.

For example, most of my YouTube channel is problem solver content.

Problem solver content builds authority. It’s how you prove yourself to the niche or industry you serve.

Origin story content will get you started (and you should never stop creating it), but problem solver content builds your audience.

3. Case Studies

Case studies are proof. They show that you’re more than smoke and mirrors, and that your offers generate real results.

You can make case study content from a few angles. You can record or publish case studies from your customers, which is great. But you can also create case studies from your own experiences.

Anything that shows a before and after is, in my view, a case study.

For example, before and after pictures on the Sober Nation Facebook page are case study content. They show what happens when people get sober, which inspires others who may want the same result. Case studies do a great job of selling potential customers.

Be sure to sprinkle in case studies because they reinforce your sales. The biggest thing keeping people from buying is risk. The more certainty you bake into the sale, the higher your closing percentage will be.

You Need To Get Started, But It’s Great To Have A Framework

I often get told I have an “insane work ethic.”

I publish content like a machine. This content spreads across different companies, platforms, and purposes.

But my success doesn’t come from hard work alone. It comes from efficiency. Nothing is more demoralizing than working hard and not seeing results.

If you want to turn your content into sales (something I cover in depth in The Machine Method free course), you need intention.

This framework gives you intention behind everything you post.

It’s not about likes and shares. It’s about alignment.

This content framework will give you the alignment you need to generate leads, have quality sales calls, and close more deals.

Love you guys. Talk to you tomorrow.

Tim

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