How To Charge More Money
It's not about how hard you work
There are two ways to make more money in business.
Make more sales
Charge more per sale
That is it. Those are your only options.
Most people obsess over the first one. The real leverage is in the second.
Today, I will show you the process for how to charge more money per deal.
LFG. 🔥
Understand Your Industry
Charging more does not start with tactics. It starts with positioning, and positioning begins with the industry you choose to work in.
The industry you choose matters because it determines what a win is worth to your client. One of the reasons I love healthcare is because the value of a new patient I generate often equates to a significant amount of revenue.
When the outcome is worth more, the service that produces that outcome is inherently worth more.
This is one of the clearest indicators that hard work does not equal more money. The person who owns the local pizza shop down the street is probably working just as many hours as I am, yet my profits are likely much greater.
The difference is not effort. It is economics.
The sandbox you choose to play in determines client value, pricing power, and long term upside. Choose wisely.
Increase Your Value Proposition
I do not want you to read this and think you should avoid an industry just because it does not command massive budgets.
I recently spoke to a student building a marketing agency for local gyms. A local gym most likely does not have a ten thousand dollar per month marketing budget. That does not mean he should not build his agency. Gyms have a strong and ongoing need for digital marketing, which makes this a solid industry.
The key is not the industry alone. It is how much value you choose to deliver inside it.
There is a major difference between providing a single service and owning an outcome. Managing ads is useful. Building an entire sales system is far more valuable.
At Quantum Leads, we deliberately expanded our offers to move closer to revenue ownership. That included
CRM management
Lead generation management
Data tracking
Directory management and lead aggregation
Call center buildouts
When you generate revenue directly for your clients, the relationship changes. You are no longer a vendor producing activity. You become a partner producing income.
Start simple, earn trust, and then build your way up the value chain.
Get Better Clients
As your value proposition matures, the quality of your clients begins to change. This does not happen quickly, and that is the point.
One of the main reasons it is important to stick with your business for years is because reputation compounds. Over time, you work your way into better conversations, better referrals, and more profitable networks.
Most entrepreneurs never reach this stage. They get frustrated after two or three months, watch another YouTube video, and decide they should be doing something else.
The real value shows up after years of focus.
I have been in the healthcare space for fifteen years. There are very few people who can generate the results I can. That did not happen overnight. It happened one phone call, one sale, one referral, and one relationship at a time.
Pick something and stick with it. Do your best to avoid chasing squirrels, trends, and shiny objects.
Revenue is a compounding effect. Let time and effort work together.
Love you guys. Talk to you tomorrow.
Tim
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