How to Build and Scale a Google Business Profile (GBP) Agency
Welcome to the GBP Agency Mastery Workshop!
I’m Tim Stoddart, and I’m excited to have you join this course on building and scaling a Google Business Profile (GBP) agency.
The goal of this course is to help you master the skills needed to optimize GBPs, generate leads for local businesses, and grow a profitable agency. With years of experience in digital marketing and SEO, I’ve developed proven strategies that will give you an edge in the local search landscape.
In this workshop, we’ll cover GBP optimization, review management, Google posts, local SEO, client acquisition, automation, and scaling your agency. By applying these tactics, you’ll not only help businesses attract more customers but also create a recurring revenue model for your agency.
Below is the course outline. Jump into any lesson to get started!
Introduction
Key Factors in Growing a GBP Profile
Google Posts & Updates
Posting promotions, updates, and events regularly
How to craft engaging GBP posts
Review Generation & Management
Encouraging customers to leave positive reviews
Responding to reviews professionally
Local SEO Signals & Citations
Building local citations for trust and consistency
Embedding maps and geotagging images
GBP Q&A Section
Answering common customer questions
Managing community-generated questions
GBP Messaging & Call Tracking
Enabling messaging for direct customer interaction
Tracking calls to measure lead quality
Website & Landing Page Optimization
Linking to a fast, mobile-friendly website
Using conversion-focused landing pages
GBP Insights & Analytics
Analyzing performance metrics
Adjusting strategies based on data
How to Get Clients
Finding Local Businesses That Need Help
Targeting niches with poor GBP optimization
Identifying businesses with bad reviews or missing info
Cold Outreach Strategies
Email and LinkedIn outreach scripts
Cold calling techniques that work
Networking & Partnerships
Working with marketing agencies, web designers, and SEO experts
Leveraging local business networking groups
Offering a Free GBP Audit
How to create an effective audit to show value
Turning audits into paying clients
Building Case Studies & Testimonials
How to get your first clients for credibility
Using social proof to attract more leads
Running Paid Ads & Organic Content Marketing
Facebook and Google Ads for lead generation
YouTube and blog content strategies
How to Scale Your GBP Agency
Productizing Your Services
Creating clear GBP service packages
Pricing models (monthly retainers vs. one-time fees)
Automating & Outsourcing
Using tools to streamline GBP management
Hiring VAs or specialists for fulfillment
Building Recurring Revenue
Offering monthly optimization & reporting packages
Upselling additional digital marketing services
Client Retention & Expanding Services
Keeping clients long-term with regular communication
Adding upsells like website development, PPC, and local SEO
Scaling with Paid Traffic & Sales Teams
Running ads to attract high-ticket clients
Hiring sales reps to close deals at scale
Conclusion
Recap of the key takeaways
Action plan for launching a GBP agency
Next steps for students to implement what they’ve learned
Final motivation and encouragement