Goals Over Growth

I’m cheating a bit this morning.

Instead of sharing with you my thoughts, I’d like to share with you a beautiful idea I discovered yesterday. This idea is very pertinent to me right now, because of the conversations I am having with the executive team at Stodzy.

As you know, we are starting to put lots of focus on building a sales team. As such, we have been thinking a lot about what our goals are.

What does success look like?

This short blog post I read yesterday from Seth Godin totally put things into focus for me.

I hope it may answer some questions for you in the same way it did for me.

My Big Fat Greek Wedding

Among the top 500 grossing Hollywood movies of all time, this movie is the most profitable in return on investment.

And among all Hollywood movies in the top 1,500 at the box office, Paranormal Activity is far and away the highest return, outperforming almost any investment the stock market has ever offered. The return on investment was over a million percent.

The lesson is simple, but ignored by most investors and entrepreneurs: The goal might not be to be the biggest. The goal might be to achieve your goals.