Forget The Cashflow: This Is The Real Reason To Build An Agency

It's not always about the money

Yesterday, my buddy David mentioned me in his newsletter.

Now, I am mentioning him.

In the issue, David made some amazing points about the second order effects and the indirect value you generate from starting, building, and running an agency. I could not agree more.

Today, I will show you the extra benefits of building an agency business.

LFG. 🔥

The Skills Are More Important Than The Money

A quick recap:

In David’s newsletter, he cited an article I wrote last month. In that post, I argued that agencies were great businesses because they are excellent at generating cashflow. You can then use that cash to reinvest into more scalable businesses.

This is what I have done, and this is also what David has done.

But the point David made is that when you run an agency, you ALSO learn invaluable skills that stack up and compound over time.

These are the skills you cannot learn in school. These are the skills you do not even realize you need until you find yourself in situations that you intuitively know how to handle. I think we can categorize these skills into soft skills and hard skills.

Soft skills:

• managing emotions

• managing the emotions of your employees

• conflict resolution

• sales

• empathy and relatability

• small talk and conversation

• having hard conversations

• checking a client who is overstepping scope creep

• learning the most valuable lesson: nothing is ever as good or as bad as it seems.

In addition, you learn technical hard skills, such as:

• invoicing

• task management

• SOP creation (literally the most valuable skill)

• yearly filings to the IRS

• accounting

• the technical skills involved in SEO, social media, advertising, or whatever service you are selling

• lead management

As you get older, you start to realize that the skills you develop and your ability to navigate the dynamic world around you are actually the most valuable assets you have.

These Skills Make It So You Can Prosper In Any Situation

You can put me in any situation, and I am confident I can come out ahead.

For example, when I sold Stodzy last year, I had no idea what I was going to do. But I knew whatever I chose, I was going to be successful.

There have been ups and downs, and I have had to humble myself to relearn some things I have not dealt with in a few years. Nonetheless, I knew I had the skills to make it happen.

So what did I do?

I created a new LLC. Then I created a website. After that, I started creating content and using my network. Then I started pitching potential clients and closing deals.

Now I am back in business with another successful agency doing work that I love.

It is a bumpy road, but without the skills, you are DOA.

So Yes, An Agency Is Still The Best Place To Start

Building an agency is a crash course in entrepreneurship.

You learn the skill of business, which is just another way of saying that you learn the art of selling, psychology, writing, and building.

The best part is, the more you learn, the more you get paid. Then the more you get paid, the more you learn. You are being paid to constantly improve your skillset.

It is like the opposite of college.

If you want to be an entrepreneur, I encourage you to start with an agency. It is a great business model that is highly lucrative and has loads of indirect benefits and upside.

To learn how, click the link below and join The Academy.

Love you guys. Talk to you tomorrow.

Tim

P.S. - For anyone in Denver, Juliana is hosting another breathwork event. Click here for tickets. You should come it’s amazing.

• Date: Wednesday, February 12, 2025

• Time: 6:00–8:00 PM

• Location: Merritt Wellness, Sloans Lake, 2246 Irving St, Denver, CO 80211

• Tickets: https://www.eventbrite.com/e/1979863184080?aff=oddtdtcreator

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I Will Teach You How To Build A Seven Figure Agency

Here’s what you get …

• The Online Agency Launchpad Course: A step by step breakdown to help you generate leads and close high ticket clients.

• The Automated Online Agency Blueprint Course: The exact system I built to create SOPs, systems, and automation so the business runs without you.

• AMA Section: Ask me anything at any time. I will respond to you personally with my own insight and experience.

• Post Lab: A weekly breakdown of your social content to help you create posts that generate engagement and attract leads.

• The Roadmap To $20,000. This program will give you the roadmap, the steps, and the timeline so you can hit $20,000 monthly recurring revenue.

• 9 Free Bonus Courses: THIS IS NOT A TYPO. When you join The Academy, you also get access to 9 high level marketing courses that jumpstart your brand.

This is a no fluff / no BS program. If you want to build your own company, a digital agency is the best place to start. You in?

Start building your future today. Click here to join The Academy before the price goes up!