I still think we need a website, but I don't think you have to put a lot into it anymore. If anything, keep it as a portfolio that gives some info about you and links to all your social channels. That's at least my thinking. Of course, my website is a big deal to me, but I've built it into that. It's now a big part of my brand.
After spending over two decades building digital products, leading teams, and watching technologies evolve at lightning speed, I’ve learned this: a website is only as valuable as the role it plays in your business. For many personal brands today, the relationship truly starts in the DMs, in comments, or in a simple scheduling link not on a polished homepage. And that’s perfectly okay. Connection, trust, and conversation will always outperform a “perfect” website.
But for businesses that need credibility at first glance, especially service companies, healthcare, agencies a website still acts as that essential digital home. It's the reassurance new customers look for when they don’t already know you.
I’d love to hear your thoughts on this — do you think every business needs a website, or are there times it’s okay to focus elsewhere?
I agree, more than a website, you need a marketing and sales funnel, that can help capture the potential leads and nurture them over the time, till they are ready to take the desired action.
I still think we need a website, but I don't think you have to put a lot into it anymore. If anything, keep it as a portfolio that gives some info about you and links to all your social channels. That's at least my thinking. Of course, my website is a big deal to me, but I've built it into that. It's now a big part of my brand.
After spending over two decades building digital products, leading teams, and watching technologies evolve at lightning speed, I’ve learned this: a website is only as valuable as the role it plays in your business. For many personal brands today, the relationship truly starts in the DMs, in comments, or in a simple scheduling link not on a polished homepage. And that’s perfectly okay. Connection, trust, and conversation will always outperform a “perfect” website.
But for businesses that need credibility at first glance, especially service companies, healthcare, agencies a website still acts as that essential digital home. It's the reassurance new customers look for when they don’t already know you.
I’d love to hear your thoughts on this — do you think every business needs a website, or are there times it’s okay to focus elsewhere?
https://substack.com/@shamimrajani/note/p-178874524?r=1mbhxm&utm_source=notes-share-action&utm_medium=web
I agree, more than a website, you need a marketing and sales funnel, that can help capture the potential leads and nurture them over the time, till they are ready to take the desired action.