Today I have a few thoughts about Onnit.
Onnit is a fitness and supplement company that has really taken the industry by storm. They have implemented some brilliant marketing tactics. As an online entrepreneur, it has been fun to watch them create such brilliant marketing campaigns and watch how they have created a community around their brand.
Also, I dig a bit deeper into the products themselves. In order to have a successful product line, it is important to actually have quality products. So far as I can tell, Onnit has done a great job with their products.
In the supplement world, it is very easy to sell your products through smoke and mirrors. I plan to do anyother podcast about supplements and the true effectiveness of them.
Until then, enjoy today’s podcast.