We have no choice but to see these next few months as an opportunity. We have to keep moving forward.
I am approaching this with a sense of caution. I suspect a lot of bad actors will appear, as is always the case when markets change.
I am taking my own advice. Over these last two weeks, I’ve recommitted myself to building media and content around my personal brand.
I want to be methodical about this. I suggest you do the same. Here’s my strategy
1 – Write Every Day
I think everyone should have a blog. Writing helps me think. It allows me to stumble my way through my thoughts and come to a daily conclusion.
I am going to be writing every day. I will not overthink it. I will try my best to use proper spelling and proper grammar, and I will approach each article with the intent of being useful.
The point is for me to document the journey so that I can share the lessons I am learning with everyone else in hopes that you can all learn from my mistakes instead of having to learn from your own.
2 – Be Active on Social Media
Social media has never been my top priority. I’m an SEO and using inbound search as a primary marketing tactic has been the driving force behind my success.
Now I am going to make a commitment to building an audience on social media as well.
My focus is going to be LinkedIn, as I feel Facebook is noisy, saturated and full of nonsense. Also, I personally don’t enjoy Instagram and I find the app very distracting, so I get more value out of not having an Instagram account than I do out of having one.
I am a business professional and the best place for me to build my social media audience is through the professional network of LinkedIn.
(P.S. – Feel free to shoot me a connection)
3 – Video
When I was in Florida, I really committed to video. I would work on vlogs and I would do whiteboard videos to teach people digital marketing.
It was a huge success. I wish I stuck with it. That strategy brought us 6 figures worth of business and also established me as an authority in the south Florida digital marketing community.
Video is something that requires me to get uncomfortable. It’s easy for me to use a keyboard and display my knowledge as words on a page. It’s much more uncomfortable for me to put my face in front of a camera and speak without studdering or tripping over my words.
This is my chance to get uncomfortable. This is your chance as well.
Fear of Failure
I listened to a great interview yesterday during my walk. Chamillionaire was a guest on Impact Theory. I really enjoyed it.
During the interview, Chamillionaire talked about feeling out of place in certain situations. I could relate. I don’t have a degree or any certifications. All my success comes from “figuring it out.”
It was at that moment Chamillionaire spoke about how the willingness to fail has been his greatest asset. Books and courses and formal education are great, but trial and error is the best teacher.
My fear has always been to look stupid on social media. I think of creating content that falls flat and feeling as though my message isn’t resonating with people and I psych myself out of ever creating the content that I truly want to create.
That’s not the point. The point is to practice. I will never develop my skills as a content creator unless I start creating content. As I learn lessons on what works and what isn’t working, I will write about them so we can all share in the success.