Essentially, Micro-content is exactly as it sounds – short form content. It is usually low cost, high value content that is appropriate for social platforms.
Short bursts of content, short-form content, memes, visuals, and the bite-sized content that’s best created for social media.
The world is shifting towards mobile devices and accessing information quickly and simply via social networks. This is now the most effective way to communicate with customers and prospects.
Content marketing needs to move with consumer behavior, short form content and visual messages are a consumers reality now.
Google has recently made an announcement stating that it will be ranking websites based on their mobile responsiveness start April, 21st. Google says;
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
How Can Micro Content Help Your Business?
Although long-form content is crucial to success, the importance of micro content is usually over looked. For example; Tweets grab the readers attention and can compel them to follow the links you have placed back to the in-depth articles that you have done.
Micro Content sparks curiosity and drives traffic to your targeted sites.
This short-form content drives users to engage with existing brand-related content. By nature, Micro-content is meant to encourage an action or spark an emotion from a consumer. This gives you a short amount of time to get your targeted audience to invest their attention in more of your content, showing them that it is worth their time.
The History of Micro-Content
Lets go back in time a little bit. Micro-content isn’t a “new idea”. Companies have been using this short form content for longer than we think.
Here are a few examples of timeless Micro-content:
1.Bazooka Bubble Gum
Bazooka Bubble Gum has been using micro content for years. People, especially kids love their little comic strips and evidently, they continue to buy it.
2. Snapple Facts
Snapple Started “Snapple Facts” in 2002. Snapple has become well known for the hidden treasure underneath the caps of their Iced Tea.
3. Fortune Cookies
Fortune cookies were created in the early 1900’s in California, after the Japanese migrated to the US after World War II. Now, this is what everyone looks forward too on a saturday night in with the family.
Build Up Your Business with Stodzy Media
Micro-content has been around for longer than we think. Now-a-days, with everything becoming mobile friendly, this short form content in blowing up and is becoming one of the most effective ways for companies to communicate with their consumers. Fill out our contact form to start growing your business, or call us at 561-699-0249.
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