A few weeks ago, my friend Brian Clark released a podcast called ‘Why Connection is the New Content Marketing.”
I’ve been thinking about what he said in that episode ever since. I highly suggest you listen to it.
It may be that the best way I can be of service to people is to be less of an “influencer” and more of a “curator.”
All of the online brands I follow are curated.
I’ve spent the last 10 years of my career creating things. I’ve created thousands of blog posts, hundreds of podcasts, videos, images, workbooks and deals.
But maybe I could serve more people if I were curating ideas instead.
Instead of showing everyone what I have made, I may add more value by showing everyone what I have found.