It was 2016, I was in Sea Isle New Jersey. I was with my family and we were on the beach, enjoying the summer vacation that we take together once every two or three years.
I was laying on the beach, listening to the waves and thinking about building my own online brand. I was starting to take my blog more seriously. I couldn’t stop thinking about it. I had all these ideas in my head, and I needed to know more.
I picked up my phone and I search “how to monetize a personal brand.”
Since then I’ve been much more focused on growing my blog.
Building the Business of You
Chris Ducker is an extremely successful entrepreneur. He built his business by creating and running an outbound salesroom in the Philippines. At one point, I believe Chris was managing over 600 employees.
Chris worked too hard and even gave himself a terrible back problem from leaning over his computer for so many hours a day. Chris talks about needing to get surgery and about feeling “burntout” on his about page.
That’s why he started his own personal brand. He decided that he wanted to slow down but maintain a profitable income from a business that didn’t require working 60+ hours a week.
So Chris started writing about it and teaching people how to build an online business for themselves. Eventually, Chris became a well-respected influencer in the space. He speaks at events, he orchestrates his own events, he runs a successful membership community and he hosts an annual conference of his own.
Back to Me Beating Him
4 months ago, I decided that I wanted to go after one of the main keywords that Chris’s personal blog ranks for.
Ducker’s whole product and service line are built around helping people build a personal brand. “Build the business of you,” he says. I mention that because clearly, this keyword was important to him.
But I wanted it… bad.
I wrote an amazing article. I formated it. I researched the information. I used my own personal experience. I did a great job and I provided a valuable piece of knowledge and information to the public lexicon.
It was great. Great enough that it got me the top spot.
Check it out mothaa fffuccckkkaassssss!!!
Why I’m So Excited
Chris Ducker was a huge influence on me. I would vote his podcast to be the best “entrepreneurial” podcast out there.
He’s kind of nerdy and has that quintessential Brittish charm, and it comes out as excitement and passion for his work. His podcast and his website helped me a lot. I had a group of five or six people that I considered real experts in this space. Chris Ducker was one of those icons for me. If I ever met him I would be starstruck.
I have a great deal of gratitude for Chris Ducker. I would always finish his podcast episodes with a feeling of hope and confidence because it was so real and down to earth. I could relate to all his guests. I knew I could succeed if I kept at it.
Just Keep Going
Seriously, that’s the trick.
It’s not about hustle, although it is about hard work. It’s not about “finding the hack”, but it is about finding opportunity. It’s about pushing through when everyone else quits.
Just keep going. I’ve been working on my blog every day since 2016. I’ve been working on Sober Nation since 2010. Success takes time. All the work over the last few years put my blog in a position to have enough “authority” to outrank Chris Ducker in a valuable search term.
All the little things count.
I beat Chris Ducker. I know it’s just a tiny victory and in the grand scheme of things, it’s not a huge difference-maker. But if I can beat Chris Ducker, then I can beat anyone.