Ryan Reynolds and Rob McElhenney are buying Wrexham AFC, a fan owned Welsh soccer club.
Wrexham is currently in 14th place in the 5th tier of English football, meaning they aren’t good and don’t have much upside.
But get this…
Reynolds and McElhenney are buying the soccer club with plans to create a video series documentary about their purchase and their journey to rebuild the team into a successful enterprise.
If they pull it off, and if they do ink a deal with Netflix, Amazon, Disney+ or one of the other steaming services, the numbers work out to roughly an $800k profit in the first year.
This would instantly make Wrexham profitable.
The biggest takeaway of this purchase is the application of documentary style content. The media they create will be worth more than the business itself. In addition, the media will make the business itself successful.
What can we learn from this? How can we apply this “documentary” concept into our own businesses?
Here are some examples…
My best friend is documenting his journey traveling across the country with his wife. He’s starting to see great success. I love watching his videos about the trails that they drive through and their adventures through the country.
He is monetizing his channel through affiliate product sales and by building a website that will eventually have it’s own products.
This is an emerging market with high profits. Guaranteed he will kill it.
Next Stage Injury Therapy
I’ve been having awful pain in my hip (I think I’m compensating from my back surgery) and I discovered a guy in England who helps people with injury prevention by performing intense deep tissue breakdown. His business is called Next Stage Injury Therapy and his YouTube channel is exploding.
His videos are so simple and ridiculous but I watch them every time he releases a new one. My wife and I have legitimately talked about flying to England so I can get some of these injuries worked out.
His “media company” will probably be worth more than his actual business. I’m fascinated by his videos and I’m equally curious to see where his media wing will take him.
Documenting Your Own Journey
There’s nothing stopping you from putting this into practice yourself.
There’s two sides to most successful brands. There’s the business, and then there’s the media that promotes the business.
You can start doing this right now. You can create a podcast for free. You can start a blog or a newsletter for free. You can create a YouTube channel for free.
What you’re reading right now, is my own version of a media extension which grows my investment portfolio and my own companies. Most people don’t even realize the business model behind my blog, but almost all of my leads, my podcast guests, and my deal flow comes through the media that I create and give away for free.
The model works. It will work for you if you do it. It will work for any industry. It will work for soccer, overlanding, physical therapy, gardening, or any other industry.
I hope you take this seriously and start creating media that documents your own journey. You will not regret it.
P.S. – In the spirit of documentaries, I made a video of one of our most recent hikes. I’ll also be publishing our hike through the Redwoods this afternoon.