Sometimes we all get a little too caught up in the technical sides of marketing.
Technology is at the root of our society and our culture, so it’s only natural that we lean on technology to grow our businesses. And why not? The technology at our disposal makes it possible to do things we could never do before.
Just think, even 20 years ago, writing this blog and instantly communicating with this many people wouldn’t have been possible.
But that doesn’t mean that we should fully depend on technology.
There is one thing that will always need more than clean tech. We will always need relationships.
Relationships are the key to a successful business. They are the key to a fulfilling life and a purpose that gives meaning in your work. Without other people, who could we share our work with and how would we have a lasting impact on the world?
My people skills have been infinitely more valuable to me than my technical skills. I would argue that my people skills make it so I don’t even need technical skills. If you appreciate people and you dedicate yourself to adding value to people’s lives, you will find the people who have the technical skills you lack. That’s what team building is all about.
Find a way to help people get what they want and in return, you will get what you want.
It’s symbiotic and altruistic and mutually beneficial. That’s good business and that’s good marketing.
Would it be possible for you to step away from the computer for an entire day? Are you willing to walk up to a stranger and introduce yourself? Do you know how to make people smile and make people feel good? Are you genuine in your interactions or do you act a certain way because you have some agenda in mind?
Be authentic. Be real. Be curios. Be professional and be approachable.
If you can do that, you may not even need anything else.