Helen Rankin is the CMO of an exciting new company called SwagUp. To put it simply, SwagUp builds swag packs for your business. However, it is so much more than that.
I was so impressed with Helen and the business model of SwagUp.
Every business needs swag. Conferences and welcome packages require branded pens, t shirts, pamphlets, and other materials. So what happens?
You load up on swag and it ends up sitting in boxes in the closet until you need it.
Not anymore. SwagUp is your “Chief Swag Officer.” They handle the entire process from to back.
In my conversation with Helen, I learned a lot about her as a person. She has battled through some real challenges, and it has made her a better leader and entrepreneur. Also, we learned about the internal process of taking an idea and scaling it to almost 50 employees.
I really enjoyed this interview. Helen is a rock-star and I know you will learn from her.
In this episode we talked about…
- Helen’s scrappy upbringing that shaped her to the person she is today./
- How SwagUp went from an idea to a thriving business.
- How SwagUp is looking to become the “go to brand” in an industry that everyone business deals with.
- The lessons that the SwagUp team has learned along the way.