I realize this seems like an obvious step, but you would not believe how easy it is to lose deals or damage the relationship by not acting with speed and urgency.

You want to make it as easy as possible for your prospect, and you want to get this step out of the way so that you do not need anything else from them moving forward.

As promised, I have created a guide that you can send to your customer so they can follow it and complete the step themselves. Get your copy by clicking the link below.

Once you are looking at the google doc, simple go to file → make a copy and it’s yours.

Read more

It’s a big milestone, and one that has generated a lot of positive results for my business and my life.

Today, let’s talk about the business of building a personal brand, and why you should build one for yourself.

LFG. 🔥

I Hit 1,421,719 Impressions Over The Last 7 Days

It’s pretty staggering to think about.

To put it into context, the biggest stadiums in the world hold about 100,000 people. My content, and subsequently my name and brand, has been viewed by 14X the amount of people who would attend a concert at Wembley Stadium.

I realize that the value of this attention is drastically different, but regardless, it is incredibly powerful.

Followers Are Great, But What’s The Value?

Having a big audience is one thing, but generating value from that audience is very different. There is a massive difference between having attention and generating revenue.

If your goal is to build a business with actual dollars and cents going into your bank account, then here are a few simple tips.

1. Use social media to funnel a low ticket offer: It’s easy to say that you should build a high ticket business, and I fully agree with that statement. But the reality is that 99% of the people who follow you on social media are general consumers. That doesn’t mean these people can’t be upsold to a high ticket item, but it’s best to keep the net wide.

After selling Copyblogger, I decided to put my offer directly into Substack. At just $19 a month, The Academy appeals to the masses.

This doesn’t prevent you from building more high ticket relationships once you start building trust. It is simply about meeting people where they are.

2. Sell through the DMs: Most people make the mistake of thinking that content alone will lead to sales, but that’s wishful thinking. Sure, great content and great copywriting can absolutely generate sales, but the secret sauce of monetizing a personal brand is in the DMs.

Send DMs, reach out to people, be curious about them, promote your offer, and do it in a way that is genuine.

If your offer can help people, then you are morally obligated to promote it. The best products solve a problem. There’s no reason you shouldn’t be promotional about your contribution to the world.

3. Volume wins: The worst possible thing you can do is try to go viral. It’s not that going viral isn’t great, it’s that no one has any idea what will go viral and what won’t.

You’re much better off creating a cadence of daily content. Be consistent with your cadence and also with your messaging.

The viral posts will come, but trying to manufacture them is a waste of time.

4. Relationships come first: Over the last 3 years, I’ve probably generated $350,000 in profit from sales directly generated through social media. This is a lot of money, but it’s nothing in comparison to the value I’ve generated from the relationships I’ve built through my personal brand.

Any real entrepreneur will tell you that the people you surround yourself with is the ultimate determining factor of your success.

Through my personal brand, I’ve:

• formed the relationship that led to me buying Copyblogger

• formed the relationship that led to my equity in Digital Commerce Partners

• met Chase, and together we built directorly.app and The Shop AI

• met Charles, who helped me build Copyblogger to what it is today

Most importantly, my personal brand has given me a level of credibility. I can’t tell you how many times I’ve been on sales calls where people look up my LinkedIn account and say, “whoah, you have a lot of followers.”

I always close those deals.

In Conclusion: Call Me A Believer

I’ll be the first to admit that I used to be a personal brand hater.

Understand, I made most of my money through inbound marketing. SEO, Google ads, and organic content marketing are where I excelled. It always seemed to me like social media marketing generated a lot of attention without generating a lot of revenue.

I was wrong.

Since I started investing in building my personal brand, I have generated great revenues, opportunities, partnerships, and profits.

It’s worth it. It has not been an easy process, as there were plenty of mornings when I thought, “what’s the point of doing this?”

But it has been a simple process, where all I had to do was continue adding value and publishing my ideas.

Over time, it started to work.

Now, every post generates dozens of new email subscribers, a few daily customers, and builds my reputation.

Yes, it was worth it.

Love you guys. Talk to you tomorrow.

Tim

I Invite You To Join The Academy: My Personal VIP Business Membership

To build a profitable online business, you don’t need a massive “personal brand” or to be the founder of a tech company. You simply need to solve a specific problem for a specific avatar. You need an Agency First model.

By joining The Academy, I will hand you the exact, step-by-step blueprint I used to build multiple seven-figure businesses. No hacks. No fluff. Just real insights, community, accountability, and cash flow.

Why The “Agency First” Model Is Bulletproof:

• No upfront capital needed: All you need is your first client and you are in business.

• Instantly profitable: Unlike software or media companies, services generate profit right away.

• Built for cash flow: It becomes a cash-generating machine that funds your long-term wealth.

• Work from anywhere: Run your entire empire from anywhere in the world with WiFi.

If you are ready to stop guessing, commit to a framework, and finally start building with clarity and support, then The Tim Stodz Academy is for you.

CLICK HERE TO JOIN THE ACADEMY

Siri Is Now Your Personal AI Assistant

I have said from the beginning that AI is only as valuable as its underlying dataset.

Your iPhone is a supercomputer that sits on a deep dataset of text messages, emails, photos, applications, and calendars. Now, you can communicate directly with Siri to have all this data at your fingertips.

The best way to understand this new update is to see it in action. There is a video in the press release that shows why this is so powerful. Watch it here.

As someone who generally thinks most AI announcements are overhyped, I admit that this is pretty awesome.

Apple Cashes In On Google’s Investment

Apple has taken a controversial stance by choosing not to invest billions of dollars into AI infrastructure.

Building and maintaining a frontier model requires a sustained capital and talent investment that Apple does not want to make. OpenAI has raised $180 billion and loses money at a negative 122% operating margin. Anthropic raised $65 billion at a $965 billion valuation and pays SpaceX $1.25 billion per month for compute. Apple has $170 billion in cash on its balance sheet and would rather redeploy that into hardware, services, and stock buybacks than into a model race it views as commoditizing. - Build Fast With AI

Instead, Tim Cook made a deal with Google where Apple will pay Google $1B a year to use Gemini as the default LLM.

The advantage Apple always had is that they own the rails. All the high end attention is on the iPhone, so all the other tech players have to go through the iPhone in order to be seen. Now, Apple is finally releasing a product that leverages this advantage.

Sure, this deal also works out for Google, who makes an easy $1B a year to lease Gemini. But Google and Apple have made deals like this in the past, and there is no reason to think this won’t be a great move for Apple.

AI That Actually Makes Your Life Better

I predict this will be a huge success because this AI product has real world applications for your daily life.

It is easy to see how regular folks like you and me could use Siri AI to find events, organize our calendars, recall information buried in our phones, and be more productive at work.

Personally, I think Apple has been playing this perfectly.

Let everyone else pay hundreds of billions to build out data centers and manage the compute. Apple owns the railroad system that everyone else needs to transport their product. Apple is the railroad of attention, so leasing out compute to Google while focusing on what makes Apple special is a perfect plan in my view.

Thanks for reading. Talk to you tomorrow.

Tim Stoddart

On Monday, Darrel announced The Content Economy Expo. 🚨

Content marketing is more important than ever. When AI can commoditize content, the content that will win is the content that is personalized, evocative, and builds community.

That’s why were hosting an annual conference. The Content Economy Expo is for real content entrepreneurs.

Get your early bird tickets here before the prices rise.

A Full Breakdown Of Siri AI

Watch the video for a full breakdown of the product.

But also, I show you insights as to how you can hack and use Siri AI to grow your business and generate more customers.

Enjoy. :)

I Invite You To Join The Academy: My Personal VIP Business Membership

To build a profitable online business, you don’t need a massive “personal brand” or to be the founder of a tech company. You simply need to solve a specific problem for a specific avatar. You need an Agency First model.

By joining The Academy, I will hand you the exact, step-by-step blueprint I used to build multiple seven-figure businesses. No hacks. No fluff. Just real insights, community, accountability, and cash flow.

Why The “Agency First” Model Is Bulletproof:

• No upfront capital needed: All you need is your first client and you are in business.

• Instantly profitable: Unlike software or media companies, services generate profit right away.

• Built for cash flow: It becomes a cash-generating machine that funds your long-term wealth.

• Work from anywhere: Run your entire empire from anywhere in the world with WiFi.

If you are ready to stop guessing, commit to a framework, and finally start building with clarity and support, then The Tim Stodz Academy is for you.

CLICK HERE TO JOIN THE ACADEMY

This is a big deal because Google is notoriously vague about giving explicit ranking instructions, so getting this level of step by step detail feels off.

Yet these guidelines were released specifically to help marketers and business owners get found through AI mode.

Personally, I feel as though AEO is the next big wave in lead generation and online marketing. If everyone is finding their information through AI, then naturally, that’s where you want to be to get found.

So these strategies and tactics are very important to learn, understand, and master.

Watch the video for a full breakdown.

Love you guys. Talk to you tomorrow.

Tim

I Invite You To Join The Academy: My Personal VIP Business Membership

To build a profitable online business, you don’t need a massive “personal brand” or to be the founder of a tech company. You simply need to solve a specific problem for a specific avatar. You need an Agency First model.

By joining The Academy, I will hand you the exact, step-by-step blueprint I used to build multiple seven-figure businesses. No hacks. No fluff. Just real insights, community, accountability, and cash flow.

Why The “Agency First” Model Is Bulletproof:

• No upfront capital needed: All you need is your first client and you are in business.

• Instantly profitable: Unlike software or media companies, services generate profit right away.

• Built for cash flow: It becomes a cash-generating machine that funds your long-term wealth.

• Work from anywhere: Run your entire empire from anywhere in the world with WiFi.

If you are ready to stop guessing, commit to a framework, and finally start building with clarity and support, then The Tim Stodz Academy is for you.

CLICK HERE TO JOIN THE ACADEMY

This is big news because this is the exact moment you have to realize that AEO is a legitimate marketing channel that you cannot afford to ignore anymore.

LFG. 🔥

SEO Tactics And AI Tactics Are No Longer The Same

For the last year and a half, I’ve had clients ask me, “How do I get found in the AI search results?” My answer has always been that to be found in the LLMs, you simply need to do good SEO.

The ranking factors for LLM search and SEO search used to be very similar. I got this viewpoint from an article on Ahrefs, which made a compelling case that AI search and organic Google search followed almost identical ranking factors.

But that play has officially stopped working.

Don’t just take my word for it, though; go ahead and run a test for yourself. Search for something on Google and see the massive difference in the results you get organically compared to what you get in AI mode. For example, look at the query, “Best health insurance plan for a small business.”

These are my top three search results in organic search:

These are my top 3 options in AI mode.

Looking at those two sets of results, the difference is night and day. It is clear that Google is running two completely different algorithms under the hood.

The organic search algo is great at curating information and giving the user an opportunity to dig in and do research, while the AI mode algo is built to index massive amounts of data and serve up the exact solution to your problem on a silver platter.

What’s The Difference?

The main shift comes down to how you build authority for your website.

For SEO, the name of the game is still backlinks. Backlinks are highly technical because every webpage on the internet carries an internal authority score. When you get a hardcoded link from an external site to yours, that authority score is passed over. Backlinks remain the true differentiator for websites trying to pull organic traffic through standard Google search. This includes:

• Do follow links on directories

• Guest posts

• Organic links on other websites

For AEO, the play shifts entirely to citations. Simply put, a citation is just a digital shoutout. It means your company, article, or brand was mentioned naturally somewhere on the web, even without a clickable link. To get seen in AEO, you just need the internet talking about you. This includes:

• Blogger mentions

• Brand mentions on Reddit

• Social media posts about your brand

• Natural testimonials in forums or review sites

The New Agency Playbook: Monetizing the Split

If you run an agency, this decoupling is a massive opportunity for you.

SEO and AEO are completely different services now. They require totally different skill sets, different workflows, and different deliverables.

As an agency owner myself, I see this as a whole new way to grow your revenue because you can sell these as two completely separate packages to your clients.

• Service 1: Traditional SEO. You focus on technical site architecture, keyword research, and building hardcoded backlinks to generate high volume organic traffic through Google search.

• Service 2: AEO (Answer Engine Optimization). You focus on entity management, factual data density, schema, and getting those unlinked citations so your client is the answer when someone asks ChatGPT, Gemini, or Perplexity for a recommendation.

In most cases, I bundle these services into one monthly retainer. Even though the strategies and workflows are uncoupled, there is still plenty of operational overlap. That means your fulfillment costs drop, giving you a massive margin upside while letting you offer a killer bundled discount to your client.

Smart agency owners are already selling AEO as a standalone service. I am executing on both right now with my investments and my healthcare company, and if you run an agency, you need to be doing the same. Don’t leave this money on the table.

Conclusion: It’s Time To Learn AEO

I am a nerd, so I have been deep into this topic for months. But most agencies, and even most businesses, are still lagging way behind.

AEO is still new and foreign, but market demand is catching up fast. The reality is that people are finding solutions to their problems through AI mode right now. This is a massive open window for you to earn traffic, generate leads, and increase sales.

Talk to you tomorrow. Press on.

Tim

In this course, you will learn EXACTLY how to build a marketing agency that focuses specifically on local SEO, and more specifically, how to optimize local Google Business Profiles.

GBP Agencies are great businesses, and this is your opportunity to build a profitable business that works for you, allows you to contribute to society, generates great profits, gives you purpose, and gives you full freedom of your time and your finances.

Read more

Click here for your free lead generation audit and consultation. I’ll bring you the leads and the customers so you can run your business.

Today, we are diving into a massive announcement Google just dropped regarding the future of its advertising platform.

These updates are heavily centered around AI, and they completely rewrite the playbook for how we generate leads.

LFG. 🔥

Google Is Attempting To Take Out The Human Being In Advertising

The announcement surfaced last week on Google’s marketing blog, revealing four major overhauls hitting the platform. Let’s dissect them one by one to see what we are dealing with.

1. Ads In AI Mode And AI Overviews

AI mode officially belongs to the advertisers now. What makes these new ads unique is that Google will deploy AI to engineer the creative copy on the fly, tailoring each ad to match the exact context of the user’s prompt. For example, a Duolingo ad can now morph its copy in real time to blend seamlessly into the AI interface while answering highly specific user questions.

2. AI Powered Shopping Ads

Google is also hijacking the creative process for e-commerce.

“Now, if someone searches for an espresso machine, Gemini will pull up your most relevant products and instantly write a custom explainer highlighting why your product may be the right choice for them.”

3. Business Agent For Leads

Instead of relying on standard form extensions, which traditionally capture a static lead, Google is embedding dynamic AI chatbots directly into the ad experience.

The moment a user triggers your ad, they won’t just submit their information to sit in a queue. Instead, an AI chatbot immediately intercepts them to engage in a live conversation.

4. Google Is Expanding Direct Offers Pilot

The direct offers pilot has graduated from its quiet Beta phase, and Google is aggressively rolling it out to the broader advertising ecosystem.

This expansion allows brands to inject direct response offers straight into the heart of the AI mode interface.

My Initial Thoughts On These New Upgrades

I hate them. Let me explain why.

I try to practice enough self awareness to know that whenever a tech giant upends the status quo, the gut reaction is usually driven by fear. But I have purposefully embraced AI with open arms from day one. It was instantly clear to me that AI is an inevitability, and the smartest move was to integrate it into my daily workflow as fast as humanly possible.

Yet, despite my optimism, my hands on experience with fully AI generated ads has been incredibly underwhelming.

To put it bluntly, they flat out underperform.

Google and Meta are desperately trying to engineer a world where advertisers completely abdicate control. They want you to believe the machine can handle everything. The AI will:

• manufacture the creative assets

• dictate the targeting parameters

• engineer the tracking architecture

• distribute the ads to the exact pockets of data it deems worthy

Despite the hype, I have yet to witness a single scenario where the algorithm outclasses a skilled human marketer.

This gap is glaringly obvious when it comes to audience targeting. Manually auditing, tweaking, and sculpting direct search campaigns over time yields vastly superior returns compared to blindly running PMAX or AI Max campaigns.

As it stands right now, the machine is simply no match for human intuition when it comes to driving high quality leads for my businesses and my clients.

Side Note: This failure to launch is equally obvious in automated communication. Conversational AI chatbots consistently choke when compared to a traditional phone funnel. Nothing converts a prospect quite like getting them on the phone with a hungry sales rep, which is why I have zero faith in Google’s new automated chat functionality.

Conclusion: Don’t Let AI Become A Crutch

The deeper I venture into the AI sandbox, the easier it is to map out exactly where the technology triumphs and where it hits a brick wall.

My verdict is simple. AI is an absolute powerhouse at aggregating massive datasets and spotting macro trends, but it remains lightyears behind the human mind when it comes to deductive reasoning, creative nuance, and contextual decision making.

Because of that, my ultimate warning to you is simple: do not outsource the soul of your business to an algorithm.

By all means, experiment with these new toys and find clever ways to weaponize the technology to optimize your workflow, but never let a machine do your thinking for you.

Your future self will thank you for keeping your hands on the wheel.

Love you guys. Talk to you tomorrow.

Tim

In today’s issue, we are going to review the market for medical spas and I will provide you with a step-by-step guide on how to properly SEO your website to generate more traffic, leads, and patients for your med spa.

This article will also help marketing agencies that manage med spa clients.

Let’s dive in.

The Reality Of The Med Spa Market

Your success as a med spa clinic is dependent on one thing above all others: your marketing.

There is not much a med spa clinic can do, in terms of the actual services it provides, to differentiate itself from the competition.

That is why the name of the game is lead generation. More leads mean more customers, so the med spas with the best marketing are the ones generating the most revenue.

Specifically, the med spa that executes the best with their local SEO, paid ads, and on site SEO will win.

Don’t just take my word for it. An article published by The American Med Spa Association showed this data perfectly.

“There is a widening divide between high-performing clinics and lagging ones. Roughly 52% of practices invest less than $2,500 a month in marketing, ignoring industry benchmarks stating that clinics should reinvest at least 5% of their top-line revenue into visibility. The top 25% of practices that consistently meet or exceed a $5,000 monthly marketing commitment pull ahead because they consciously treat their clinic as a marketing-first business.”

To put it simply, the med spas that invest more in marketing gobble up all the clients and the market share.

Focus On SEO First. Social Media Is Not The Priority

Because a med spa relies on physical, geographic locations, your absolute top priority is capturing local search intent. It is crazy how many business owners miss this, but winning your immediate neighborhood is how you unlock more leads.

By mastering a few foundational elements, you can easily outpace the competition:

• Hyperlocal H1 Tags: Your website’s main headline needs to tell Google exactly where you are located. Don’t just say “Aesthetics Clinic.” Say “Botox and Local Skin Treatments in [Your Neighborhood/City].”

• The NAP Blueprint: Your Name, Address, and Phone number must be perfectly consistent across your website footer, contact page, and local listings so search engines know you are a real brick and mortar business.

• High Intent Secondary Keywords: Don’t stop at generic terms. Optimize for the exact treatments people search for when they are ready to book a consultation.

• Clarity Over Cleverness: Make sure your website copy clearly states your location and core offerings within the first few sentences.

Mastering these foundational elements will put you in a better position than most clinics.

However, because med spas are highly visual businesses, the vast majority of owners skip these steps entirely and dump all their resources into social media first. That is a massive mistake.

There is a time and a place for social media, and I am not saying social media is inherently worthless. But if your goal is to get new customers, your first priority should be local SEO, running local ads, and generating local leads.

Med spas are local businesses. Because of that, they need to attract customers who have the ability to drive or walk to the clinic.

I realize how obvious that statement is, but you would be amazed at how many med spas and Botox clinics waste marketing dollars trying to get social media followers and become nationally recognized.

The priority is to generate leads, not likes.

Grow Your Onsite Traffic With Proper Content Silos

One of the most common mistakes med spa owners make is not creating individual pages for each of their local services.

Here is a common scenario.

A business owner opens a clinic, builds a website on Squarespace or Wix, puts “Botox and med spa services” on the homepage, and then creates an about page, a services page, and a contact page before calling it a day.

When you do this, you miss out on dozens of keywords that generate valuable traffic and leads.

The best way to see this is through an example. Rejuvenate Med Spa does a great job of creating individual pages for all of their services.

When you create pages for all these services, you are widening the net of which you can catch new keywords.

For example, if you Google “BBL treatment Denver”, you will see that Rejuvenate comes up #1.

Even though the keyword volume for this search query is low, when you add up all the additional HIGH INTENT traffic you generate from rankings for all these local tertiary services, the impact on revenues is meaningful.

This is the difference between breaking even and generating a profit.

When you build out clean silos, your main service category links directly to highly specific pages:

• Botox and Neuromodulators

• Dermal Fillers and Lip Enhancement

• Advanced Local Skin Care Treatments

To make this silo work for SEO, you must link these specific treatment pages back up to your main location page. This passes authority through your site and tells Google you are the definitive local expert.

To actually turn this new traffic into cash, every service page needs Conversion Rate Optimization. Do not make people hunt for a way to buy. Put a clear book a consultation button above the fold, place real client reviews right next to the treatment description, and use a simple three field form to capture information without creating friction.

When you organize your site this way, you change the conversation. You stop looking like a generic med spa and start looking like the definitive local authority for those specific treatments. It is the ultimate way to capture high value search traffic that your competitors are completely ignoring.

Dominate Your Local Pack

Nothing will generate patients quite like ranking number 1 in the local map pack.

We could go into deep detail about Google Business Profile optimization, but the truth is you can beat most of your competitors simply by executing the basics.

• Fully Optimize Your Business Profile: Fill out every section, use your target local keywords naturally, and write compelling descriptions that encourage clicks.

• Upload Quality Photos Constantly: Med spas are visual. The data shows that profiles with frequent, high quality photos of the clinic’s interior and environment generate significantly more phone calls and bookings.

• Drive Authentic Review Volume: Set up a system to collect real 5 star reviews from your clients. Fresh, authentic feedback is a massive ranking signal.

• Utilize the Services Feature: Explicitly list your treatments within your local profile so search engines can easily match your business to nearby searches.

Take your local profile seriously, keep it updated consistently, and look at your performance data to find areas where you can improve. The effort pays off massively.

Social Media Is A Great Referral Tool And Ads Tool

Social media is a remarkably powerful tool for generating new business, but only if you remember to keep the social element in it. A lot of med spas make the mistake of posting random content, generic quote graphics, or bland stock images that fail to connect.

To stand out, your social content needs to be raw, authentic, and deeply personalized. This includes everything from:

• Behind the scenes videos of your staff to humanize your brand.

• Real before and after pictures of actual clients showcasing true results.

• Images and photos that tell personal stories and build trust.

• Educational content highlighting the true benefits of your services.

Ultimately, your posts should be designed to build a genuine audience, not just drive empty engagement. Social media for business is about generating leads, not about generating likes. At the end of the day, 1 solid lead is infinitely better than 100 likes.

For a great example on how to do social media for med spas, I recommend you check out skin pharm.

Harnessing The Power Of Organic Referrals And DM Relationships

The ultimate goal of your organic social presence should be to encourage potential customers to message your account directly, creating a direct line for leads and sales.

To turn your current clientele into a referral engine, the trick is user generated content. Actively encourage your customers to take photos of your facility or snap selfies right after a procedure, making sure they tag your handle.

Additionally, you can ask for permission to take your own before and after photos of their results to feature on your page. To maximize the impact of these posts, always incentivize your audience to take action. Give them a clear reason to inquire further through your DMs, where you can privately nurture the relationship and convert them into paying clients.

Maximizing ROI With Meta Advertising

When you are ready to scale beyond organic reach, Meta’s advertising platform is an incredibly potent tool. However, you do not need to overcomplicate it from day one. The best way to start is by identifying your most popular organic content, meaning the posts that are already naturally engaging your audience, and using the boost post feature to promote them to a wider audience.

Once you transition from boosted posts to creating specific, targeted ad campaigns, your mindset needs to shift regarding metrics. Do not get caught up worrying about vanity metrics like likes, comments, or ad engagement. Instead, measure the true success of your ads by one strict metric: how many high quality leads they actually generate through your dedicated landing page. Just ensure this landing page is open to search engines so you double your returns with organic rankings.

Conclusion: Differentiate and Win

At the end of the day, you can have the most beautiful smelling, gorgeous looking clinic in the city, but it won’t matter if nobody knows you exist. In a market where services look identical on paper, strategic marketing is your ultimate competitive advantage.

The opportunity to claim your local territory is wide open right now, but you have to execute.

Thank you so much for watching this video and reading this issue. If you have any questions at all, leave them in the comments and I will talk to you in the next one.

Thanks for reading. Talk to you next week.

Tim Stoddart

Click here for your free lead generation audit and consultation. You treat your patients, let me generate the leads.

In this week’s issue, we are going to review the market for ketamine clinics and I will provide you with a step by step guide on how to properly SEO your website to generate more leads for your ketamine clinic.

Let’s dive in.

The Demand For Ketamine Clinics Is Sky Rocketing

The ketamine clinic market has experienced a dramatic transformation over the last decade, evolving from a small niche of specialized providers to a multi-billion dollar segment of the healthcare industry.

Historical Demand (2014–2024)

Between 2014 and 2024, the demand for ketamine therapy has grown significantly. In 2015, there were fewer than 100 dedicated ketamine clinics across the United States. By 2024, that number has grown to more than 1,500 clinics. This expansion was fueled by several key factors:

• FDA Approval of Spravato (2019): The approval of esketamine nasal spray provided clinical legitimacy to ketamine-based treatments.

• The Mental Health Crisis: A significant rise in treatment-resistant depression and anxiety, particularly post-pandemic, led patients to seek alternative therapies.

• Low Barrier to Entry: Many clinics are psychiatrist- or anesthesiologist-led standalone facilities, allowing for rapid geographic expansion.

Future Market Projection (2025–2034)

The market is currently entering a “maturity phase” characterized by steady growth and regulatory refinement.

• Revenue Growth: The global ketamine clinic market is valued at approximately $1.32 billion in 2025 and is projected to reach nearly $3 billion by 2034.

• Compound Annual Growth Rate (CAGR): Most industry reports estimate a CAGR of 9% to 11% over the next decade.

• Expansion of Indications: While depression remains the primary driver, future growth will likely come from the use of ketamine for PTSD, chronic pain management, and substance use disorders.

SEO And Inbound Lead Generation

We have established that there is a growing demand for ketamine, but in terms of digital marketing, the market is still young.

There is not the same kind of cut throat competition for ketamine clinics that we see in industries like personal injury law, addiction treatment, or debt settlement.

For that reason, there is still huge opportunity to generate inbound leads for your ketamine clinic with SEO.

The SEO Basics Will Get You Far

All ketamine clinics are physical clinics and locations. Because of this, you will need to focus on ranking your clinic locally. It sounds obvious, but it’s shocking to me how few healthcare clinics prioritize their local demographic.

In most cases, you will own your location based search by simply mastering the basics.

For example …

• The H1 Tag: Your homepage needs a clear header that includes your primary service and your city. Think: “Ketamine Therapy in Dayton, OH.” Don’t just leave your title tag as a default “Welcome to Our Practice.”

• The NAP (Name, Address, Phone): Google needs to know you are a real, physical business. Your address should be in your footer and explicitly linked to your Google Maps listing.

• Secondary Keywords: Don’t just rank for “ketamine.” You want the high-intent stuff: Spravato, TMS, IV Infusions, and specific conditions like Treatment-Resistant Depression.

• Conversational Copy: Google is smart. It reads your “above the fold” copy (the first 100 words) to build a profile of your clinic. Write for humans, but make sure the robots know exactly what you do.

Grow Your Silos Properly

In this video, I spend a lot of time breaking down how the example uses silos to organize their content.

Imagine a silo on a farm; those big vertical tubes that hold one specific type of material. In SEO, a silo is a vertical sequence of pages that all relate to one core topic.

You shouldn’t just have one “Services” page that lists everything. That’s messy. Instead, create a Treatment Silo. This gives you more keywords to generate traffic and also groups your pages in a way that Google loves.

You have a main treatment page that links out to:

1. Ketamine for OCD

2. Ketamine for Depression

3. Ketamine for Addiction Treatment

By grouping these pages, you’re telling Google: “We aren’t just a clinic; we are the topical authority on OCD treatment in this specific zip code.” This is how you “squeeze” every bit of opportunity out of small, niche search queries that your competitors are ignoring.

Dominate Your Local Pack

You can have the most beautiful website in the world, but if you aren’t in the “Local 3-Pack” (that map that shows up at the top of Google), then you’re missing out on huge opportunity for growth.

Most clinics treat their GBP like a static yellow-pages listing. That’s a massive mistake.

I have seen people’s lives completely change from the revenue generated by their Google business profile. It’s a simple process, but it requires organization and attention to detail.

Focus on …

1. Fully optimizing your profile: Be sure to add keywords, use all the characters available, add secondary keywords, and use good copy to incentivize the outcome of your service.

2. Adding more pictures than you think you need: If you look at the data of your GBP insights, you will see that the more HIGH QUALITY pictures you have, the more leads your clinic will generate. You need to make potential patients feel comfortable before they step in the door.

3. Generating as many authentic 5 star reviews as possible. This is one of the most important rankings factors. Please note, Google is getting better and better and flagging and removing inauthentic reviews, so be honest and do it right the first time.

4. Listing your service pages: Google Business has a place for you to list your products. As a ketamine clinic, you may not have physical products to sell, but you can still list your services.

Almost everyone does the bare minimum on their GBP profile and then wonders why they can’t get phone calls. Take this seriously. Build your profile, optimize it, work on it consistently, and track your results to find places to improve.

It will pay off.

Conclusion: The Opportunity Is Now, But It Won’t Be Like This Forever

Ketamine is still becoming part of the daily conversation. There are only 1500 ketamine clinics in the United States, and that number will continue to rise.

As the industry shifts from a "Wild West" expansion into a $3 billion maturity phase, the clinics that thrive will be those that move beyond accidental growth and embrace a methodical digital strategy.

If you want to grow a ketamine clinic, I highly encourage you to take this seriously and get started now.

I am here to help you every step of the way.

Thanks for reading. Talk to you next week.

Tim Stoddart

Get A Free Digital Marketing Audit For Your Healthcare Practice

Most healthcare marketing agencies are overcharging you for generic strategies that don’t convert. Every “healthcare agency” applies the same boring strategies that don’t work.

You don’t need another agency. You don’t need more useless reports about keyword rankings, likes, shares, and traffic. You need leads. You need phone calls from customers who need your service.

You need a partner that works to generate sales.

Schedule a call with me and I’ll give you …

• a comprehensive digital marketing audit to show you where you’re missing leads, deals, and new sales

• an in depth analysis of your SEO and local search ranking to see how you stack up against the top clinics in your area

• personalized feedback on your lead nurture systems to turn one time inquiries into long term loyal patients a strategic roadmap for scaling your patient volume using the same frameworks I use for 7 figure healthcare brands

If you are ready to stop guessing and start using a proven marketing system that drives real growth for your practice, click the button below to secure your free digital marketing audit before my calendar fills up.

GET YOUR FREE DIGITAL MARKETING AUDIT

The business of healing and psychedelic retreats has been growing steadily over the last decade. However, due to recent legislative changes, I expect to see an even steeper growth trajectory in the space.

Today, I will break down the industry, the current market, and future projections, while showing you exactly how to generate more leads and sales for your psychedelics and healing business.

RFK, Trump, Rogan, and The New Psychedelics Funding Bill

On April 18, 2026, President Trump signed an executive order designed to accelerate medical treatments for serious mental illness.

This order fast tracks these treatments by effectively bypassing traditional bureaucratic delays. It mandates that the FDA prioritize the review of breakthrough psychedelic therapies like psilocybin and methylone.

Furthermore, it leverages the Right to Try Act to expand patient access while providing $50 million in federal matching funds for state led research, particularly for compounds like ibogaine.

For the record, this market was already growing.

This executive order is not going to create the retreat market from scratch, but it is bringing massive awareness to an already emerging sector. This is a major milestone for practitioners and for individuals seeking alternative means of healing.

The Market Growth Of Psychedelics, Retreats, And Healing

The market for psychedelics was on an upward trajectory long before this executive order. Over the last ten years, the public has opened up to the idea of psychedelics as a tool for releasing trauma, improving mental health, building community, and finding spiritual growth.

Currently, the global psychedelic medicine market is valued at $5.52 billion in 2026 and is projected to reach $26.44 billion by 2035, representing a compound annual growth rate of 18.9%.

The retreat sector alone is growing at 13.7% annually as people increasingly seek guided experiences over clinical ones. While psilocybin currently holds about 33.6% of the market share, ibogaine is the dark horse seeing rapid federal interest due to its success with veteran PTSD and addiction recovery.

The 5 Marketing Strategies Generating Sales And Growing This Market

Even though regulations are loosening and the industry is becoming mainstream, you must still navigate significant red tape when applying digital marketing strategies to a psychedelics business. With that said, here are the best ways to generate more sales.

Meta Ads (Instagram and Facebook):

Meta ads do not have the same level of regulation as Google. T

he cost per click is much lower on Meta, making it an excellent platform for generating top of funnel traffic. While these ads may not always translate directly into immediate sales, they are great for awareness.

A perfect example is Rythmia. They likely spend more money on Meta than any other retreat center. You can view their strategies in the Meta Ad Library.

Google Ads:

Google is tricky because you must be extremely careful with the language used in your ads and on your landing pages. You can target high intent keywords, but you cannot directly advertise psychedelic services in your copy.

While the regulations make Google ads more challenging, they remain very effective. Note that you often cannot include psilocybin related words on the landing page itself, which can make conversion difficult since you cannot use the most direct copy.

SEO (Search Engine Optimization):

SEO is difficult for ibogaine because there are only a few legal locations to rank for, and every retreat is competing for those same regions:

• Mexico

• Costa Rica

• Spain

• Portugal

• Canada

SEO is also competitive for psilocybin for the same reason, but it is much easier for local practitioners.

For example, we are positioned to win the search results for psilocybin retreat in Denver for SomaticJules.com.

Directories (The Secret Weapon):

Anyone who has followed me for any amount of time knows how much I love directories. In fact, I even built my own AI powered directory builder called Directorly.app.

I am currently building a directory specifically for ibogaine retreats.

Directories are particularly powerful for ibogaine clinics because much of that market consists of people actively searching for addiction help. Beyond addiction, directories like retreat.guru and healingmaps.com are great options for generating leads in the broader psychedelic space.

Events As Lead Funnels

Many of you know that my wife, Juliana, is a breathwork instructor and a psychedelics guide.

She has been hosting breathwork events that consistently sell out.

What has been interesting to us is how many of her one on one psilocybin clients started by attending a breathwork event first before deciding to go deeper.

This makes me think there is huge opportunity for other healing centers to hose “entry level” events, such as group medication, sound baths and community, and then promote the higher level retreats or one on one healing work.

It’s been an absolute game changer for us.

Conclusion: The Barrier To Entry Is The Opportunity

You are not selling t-shirts. These are services that have serious implications on peoples lives, mental health, longevity and overall well being.

For that reason, there are a lot more complications you need to be mindful of when advertising your services and SEOing your healing business.

But I see this as an opportunity. If you are bringing a great service to the market and you are having a positive impact on people’s lives, then you will build a following that can’t be knocked off because the barrier to entry into these verticals is so much higher.

I couldn't be more excited about what’s to come in this space.

Love you guys. Talk to you next week.

Tim

Get A Free Digital Marketing Audit For Your Healthcare Practice

Most healthcare marketing agencies are overcharging you for generic strategies that don’t convert. Every “healthcare agency” applies the same boring strategies that don’t work.

You don’t need another agency. You don’t need more useless reports about keyword rankings, likes, shares, and traffic. You need leads. You need phone calls from customers who need your service.

You need a partner that works to generate sales.

Schedule a call with me and I’ll give you …

• a comprehensive digital marketing audit to show you where you’re missing leads, deals, and new sales

• an in depth analysis of your SEO and local search ranking to see how you stack up against the top clinics in your area

• personalized feedback on your lead nurture systems to turn one time inquiries into long term loyal patients a strategic roadmap for scaling your patient volume using the same frameworks I use for 7 figure healthcare brands

If you are ready to stop guessing and start using a proven marketing system that drives real growth for your practice, click the button below to secure your free digital marketing audit before my calendar fills up.

Free Marketing Audit

I’m thinking about publishing more video content on Substack.

I would love your feedback. Do you prefer my written newsletters? or do you also want to see more video content like this? I’m trying something new so I genuinely would love your feedback.

Hit reply and let me know.

Enjoy. :)

Section 1: What Are Stem Cells?

• Why They Are Unique: Stem cells are the body’s raw materials. They are unique because they can divide repeatedly to renew themselves and can differentiate into functional cells to replace damaged or diseased tissue.

• The Core Science: When a stem cell divides, each new cell has the potential either to remain a stem cell or become another type of cell with a more specialized function, such as a muscle cell, a red blood cell, or a brain cell.

• Current Proven Uses: They are not just “theoretical” science; they are currently used in life-saving therapies like bone marrow transplants to treat blood cancers and other immune disorders. (Source: National Institutes of Health)

Section 2: The “Dark Ages” of Regulation

• The FDA Stagnation: Historically, the FDA classified a patient’s own processed cells as “drugs,” requiring decades of clinical trials and billions in funding.

• The Panama Pipeline: Due to US restrictions, a massive “Stem Cell Tourism” industry emerged. Patients often traveled to Panama, Mexico, and Colombia, spending $20,000–$50,000 for treatments for autoimmune and orthopedic issues that were unavailable domestically.

• The Risk Factor: US doctors operated in a legal “gray area,” often risking their professional standing to provide autologous (using the patient’s own cells) treatments.

Section 3: The “Freedom Laws” (The 2025-2026 Tipping Point)

We are witnessing the “Cannabis-ization” of stem cells: states are bypassing federal bottlenecks to create “Medical Sanctuary Zones.”

Wyoming

SF 0048: Stem Cell Freedom Act

Signed March 2026

The most aggressive law in the US. It prohibits the Medical Board from disciplining doctors for using autologous (own) cells and prevents state officials from blocking patient access.

Utah

SB 0055: Stem Cell Disclosure

Signed March 2026

Provides a legal “Safe Harbor” for clinics. As long as specific disclosures are posted, doctors can perform therapies without fear of “unprofessional conduct” charges.

Florida

SB 1768: Stem Cell Therapy

Effective July 2025

Explicitly allows licensed MDs/DOs to perform stem cell treatments for orthopedics, wound care, and pain management.

Connecticut

Public Act 25-168

Effective Jan 2026

Mandates insurance considerations for regenerative biomarkers and protects “Right to Try” protocols.

Texas

Charlie’s Law (HB 810)

Enacted

The foundational law that first allowed investigational stem cell use for patients with chronic illnesses.

Section 4: The Economic Impact

• Market Forecast: The global market is projected to reach $28.89 Billion by 2030 with a steady Compound Annual Growth Rate (CAGR) of 1.41%.
  (Source: Grand view research)

Global Stem Cell Market Projection (2023-2030)

The graph below illustrates the aggressive growth of the industry as state-level legalization removes barriers to entry.

• Clinic Economics: A high-end regenerative clinic can generate between $150,000 and $400,000 per month in revenue. Because these are largely “cash-pay” procedures, margins often exceed $60%

• The Buying Demographic:

  • The Aging Wealthy: 70+ million Baby Boomers looking for mobility and joint repair.

  • The High-Performance Athlete: Elite competitors using cells for career longevity and rapid injury recovery.

  • The Biohacker: 30-50 year-old professionals focused on “cellular optimization” and preventative aging.

    • Take hormone replacement

    • Take peptides

    • Do bloodwork

Section 5: 4 Business Models for the Stem Cell Era

1. The Growth Agency (Marketing)

• The Model: Helping doctors bridge the gap between “Science” and “Sales.”

• Example: A marketing agency that specializes in “Patient Education Funnels,” using webinars and long-form content to convert chronic pain sufferers into stem cell candidates.

https://quantumleads.com/

2. Lead Generation / Concierge

• The Model: Acting as a trusted “middleman” for patients seeking specialized care.

• Example: A platform that vets clinics in “Freedom States” (like WY, UT, and FL) and charges a referral fee for every qualified patient they send for a consultation.

https://stemcellauthority.com/

3. The Lab & Distribution Model

• The Model: Providing the “shovels” for the regenerative gold rush.

• Example: Opening a GMP-Certified processing lab that partners with local surgical centers to harvest, process, and store (Bio-banking) a patient’s own stem cells for future use.

https://www.americordblood.com/

4. E-commerce / Ancillary Health

• The Model: Selling consumer products that support the regenerative environment.

• Example: A specialized supplement line formulated to “Prime the Niche.” Optimizing the body’s internal environment before a stem cell procedure—or topical post-care recovery creams. Very similar to peptides.

https://bioregenwellness.com/

Important Disclaimer: This guide is for informational purposes only. Stem cell laws are evolving rapidly. Always consult with a healthcare attorney and a qualified medical professional before making investment or health decisions.

“AI is a reversion to the mean. To be AI-proof is to be un-average.”

The Reversion To The Mean: The “Average” Trap

AI doesn’t create; it aggregates. It takes the sum total of the internet and finds the middle point. To survive as a creator or freelancer, you must move away from the center.

The Audit:

• The Commodity Zone: What parts of my work could a “very smart machine” do for $20/month?

• The Remarkable Zone: What part of my work is worthy of a remark? (Something an AI is too “safe” to say).

Read more

I have no advice to give, only experience to share.

In this first video for the Tim Stodz Academy, I’m sharing the raw experience of building a true Operating System (OS) for my business.

Read more

“Simple things don’t break” is one of my mottos. If only I had this mindset when I was younger, I could have saved myself a lot of trouble.

In today’s issue, we are talking about the value of simplicity and the beauty of saying no.

LFG. 🔥

My Mission For Simplicity

I admit, over the last ten years, I’ve allowed my businesses to get overly complicated. You don’t realize it when you go into it, but every new project you start, venture you invest in, or industry you decide to work in creates more complications.

Taxes, finance tracking, task management, and tech issues are at the top of the list, but there is also a downstream effect to everything.

I turn forty next month. I’ve been reflecting a lot on what I’ve done well and what I wish I could have done better. At the top of the list of things I wish I could have done better is saying no more often.

When I look at my portfolio, I see and am grateful for a lot of success.

But I often wonder what would have happened if I had the courage and discipline to stay fully focused on what excites and inspires me the most.

That is healthcare. I love lead generation and sales in the healthcare space.

Out of all my investments, the healthcare businesses I started and the digital assets I built within that space have been the most successful.

So why did I feel the need to step outside of that?

The answer: ego.

Sticking With What You’re Good At

I’m good at:

• building teams

• closing deals

• writing

• local SEO and lead generation

When I was in my early thirties, I also started day dreaming about being an online influencer.

I was very inspired by people like Fred Wilson, Austin Kleon, and of course, Seth Godin. These three made a habit of publishing great writing and using it to grow their following.

But I was also chasing ideas that in my heart I didn’t fully believe in. There was a whole group of people on Twitter writing about building a big diversified portfolio of products and companies in different industries and networks.

It was Gary Vaynerchuk and Alex Hormozi, in particular, who paved a way for what I thought was success.

I would go to VaynerX and look at all the different companies Vaynerchuk had in his portfolio. I would dream of what it would be like to one day run a conglomerate of companies. (More often than I’d like to admin.)

And with Hormozi, I thought I could do great lead generation and growth in ANY kind of business. Sure, I am very skilled at online marketing, but the reality is that every business has its own nuances, language, software products, and culture.

Every time I had to learn a new industry, I was starting from zero.

Not to mention, what you learn over time, and what the influencers don’t tell you is how many of these new projects and investments fail. Most of them fail, but you never hear about the losses.

That constant cycle of learning new nuances and starting over is exhausting. It is exactly what made me realize the immense value of doubling down on my core strengths instead of trying to do it all.

Look, I have no regrets, but if I could go back and advise my younger self with the “if I knew then what I know now” speech, I would tell him not to chase after the dopamine of starting from scratch in a brand new industry.

I would tell him to stay ruthlessly focused on the boring business you are already good at.

Everyone Is Good At Something

This is why I don’t believe in the idea of being a generalist.

We all have certain things we could talk about for hours, for free, with no one paying attention.

Whatever that is, that is what you want to focus your business career around.

For me, I could talk about local SEO, Google Ads, Meta Ads, and sales forever. I never get sick of it. I love it.

So to bring this essay back around full circle, I have spent the last two years simplifying my business. I have built systems that run the operations for me, brought in new teammates who are better at specific skills than I am, and focused on what I am good at.

I don’t regret anything. In fact, I have loved every second of it. If I could go back in time, I am not even sure I would do anything differently.

But I know in my heart that I caused myself a lot of pain, frustration, stress, and worry by trying to be too many things to too many people.

The ability to be comfortable in your own skin and avoid making decisions based on what you think other people want you to do is a true blessing. I am envious of the people who have that kind of self confidence from a young age, because for me, it took thirty six years to cultivate.

Conclusion: Have The Courage To Say No

Saying no is a courageous act, because every time you say no, you are denying yourself a potential future of what it could be like if you say yes.

There are lots of people incentivized to get you to say yes to many different opportunities.

Saying no feels like letting people down or missing out on an opportunity.

But in reality, saying no means saying yes to yourself. It means saying yes to what you truly believe in and betting on yourself.

Remember how we started this conversation? Simple things don’t break. Saying no is the ultimate tool you have to protect that simplicity. When you say no to the wrong opportunities, you protect your focus, keeping your foundation strong so it never breaks.

It is a courageous act. I hope you are brave enough to say no more often.

Love you guys. Talk to you next week.

Tim

Build A “Cash Flow First” Business And Scale To 7 Figures

Online gurus have been feeding you a lie. You don’t need a massive audience or a personal brand to make money. Join today and I’ll give you the exact behind-the-scenes processes I used to build multiple seven-figure businesses. No untested theories. No dumb philosophical advice.

You will get a proven, step-by-step blueprint to land clients, generate real cash flow, and build a business that actually works.

You’ll have access to …

• comprehensive training on mastering the “cash flow first” skillset, lead generation, and closing deals like a pro

• step-by-step frameworks for building systems that scale, so your business doesn’t depend on you working 80 hours a week

• direct access to me and a private network of builders via DM for personalized insights, sales tactics, and feedback

• a thriving community of entrepreneurs who are making sales, generating revenue, and building businesses that run themselves

If you’re ready to stop watching from the sidelines and start building a service-based business that gives you long-term freedom, click the button below to lock in your 30% discount before the price goes up.

JOIN THE ACADEMY FOR 30% OFF

The more I think about it, the less excited I become about the AI industry as a whole. Subsequently, the more excited I become about the high-level AI workflows we can create.

Today, I want to share some fascinating statistics with you, and then contradict myself by explaining where the exciting AI opportunities actually are.

Let’s get started.

The AI Slop Is Real And No One Is Benefiting

A friend of mine recently reminded me of “the dead internet theory.” The notion behind this idea is that when the entire internet is a network of AI agents creating content, talking to each other, and interacting with each other, then the internet has lost its life.

I am seeing this play out firsthand.

For example, I have a big LinkedIn following. As recently as a year ago, I could publish a post and get a few dozen comments from legitimate followers.

Now, every comment is AI. My “engagement” is higher than ever, but my conversion rate from engagement to newsletter subscribers (the one you’re reading now) is lower than ever. Because no real people are engaging with my content.

AI talking to AI.

Yesterday, I read two articles that completely blew my mind.

Graphite, which is a well-known technical SEO company, released a study where they discovered that over half of the text-based content on the internet is written by machines.

In addition, an independent group of AWS researchers concluded that more than 57% of all text-based content (including social media, forums, and chatrooms) is created by AI.

The dead internet is here.

But this phenomenon isn’t just limited to blog posts and social media comments. Just as AI commoditized our words, it is now rapidly commoditizing our code. What’s weirder, is that AI is coming to kill SaaS as well.

The Commoditization Of Code: Why Vibe Coding Will Kill Commoditized SaaS Products

I’ve been thinking a lot about how AI creates a race to the bottom.

What got me thinking about this was my personal brand. A few weeks ago, I started recording daily videos and publishing them. These videos are not AI, it’s me. My own thoughts, my own perspectives.

These videos are doing AWESOME! I am building a big following, and I don’t use AI anywhere. (The same is true for this newsletter btw. Humanity for the win).

So then I started thinking about AI software products. Every day, a new web application software is released and new product releases are added into already existing platforms. It’s easier than ever to use platforms like Episolo to build your own web app in hours, if not minutes.

So if it’s so easy, how come these new web apps aren’t thriving?

Conversely, how come my own AI product, Directorly, is thriving? We are generating new sales and making more money every day with new sign-ups.

The answer is specialization.

Directorly is a custom-coded AI tool. It’s not something you can prop up in an afternoon with a generic prompt, because the functionality is hyper-specific to people who want to build robust and sophisticated directories. We built a defensible moat by deeply understanding the exact data structures and proprietary workflows our users actually need. You can not build directorly with an out-of-the-box AI generator.

Specialization is the key to standing out online with your content. It’s also the key to building products and using AI to increase efficiencies in your current business.

Generic AI Tools Are The SaaS Version Of AI Slop

If you want to make money with AI, you need to build something special.

Specific knowledge, technical skills, and industry specific insights are more important than basic coding skills and app development.

99% of all AI products will fail, because it’s a race to the bottom. Weirdly enough, the people who choose to use AI as a tool, and build agent models to solve hyper-specific problems while using hyper-specific data sets, are the ones who will win.

The more personalized and specific, the better.

AI will not make it easier to make money. In a lot of ways, I think AI will make it harder to make money, because if you want to stand out in a marketplace where everything becomes an instantly commodified version of itself, then you have to live in a place where you bring specific and unique viewpoints into a market that is not easy to learn or understand.

Does anyone really care about another AI-generated task management system? Or macro tracker? Or content generator?

No. I don’t think they do.

As always, the riches are in the niches.

In a world of instant generation, the real winners will be the entrepreneurs willing to invest the heavy time and money required to build deep solutions that AI cannot do alone. They are the ones who will own the future.

Thanks for reading.

Love you guys. Talk to you on Friday with the next issue of Healthcare Business.

Tim

Scale Your Business With A Predictable, Automated AI Agent System

Book a call and we’ll provide you with a free workflow audit and automation strategy. No catch. No commitments.

You will get a proven, done-for-you system to streamline your operations and reduce overhead costs on demand.

You’ll have access to …

• custom-built AI agents tailored specifically to your unique business workflows

• end-to-end infrastructure management (we host and maintain the AI so your team doesn’t have to)

• real-time performance tracking straight to your phone, so you can check your KPIs in plain English via text or Slack

• ongoing operational reviews to continuously find and automate new bottlenecks as you scale

If you’re ready to level up your operations without adding headcount, then click the button below and fill out the form.

Let’s automate your business together.

CLICK HERE TO APPLY

Google just released a massive core update. This is big news and anyone who generates traffic from Google needs to pay attention.

In today’s issue, I will break down the details of the update and give you a perspective on what this means going forward for content that ranks in search engines and how you can use this update to your advantage.

Understanding Google’s Intentions

To understand this recent core update, you must understand where Google has been going the last few years. A lot of Google’s new ranking factors have centered around 3 core ideas.

It is not just about the content that gets published, but the reputation of the brand and the person writing the content.

1. E-E-A-T (Pronounced Eat, like I want to eat a cookie)

This stands for Experience, Expertise, Authority, and Trust.

In short, it is no longer enough to simply have great content. Now, Google factors in the reputation of the brand writing the content, and even the author whose name is assigned.

2. Stronger Core Web Vitals and UX

Google wants your website to be technically sound and provide a good experience for users.

• Fast load speed

• Clean architecture

• Pogo sticking: When a user clicks on your site and then instantly hits the back button.

3. Smarter AI Detection

Google does not care if you use AI to write and publish content. They care if you are lazy about it. The detectors look for key signals such as:

• How your content relates to other content on the same subject

• Penalizing sites that are mass publishing hyper optimized content with the intent of overwhelming the algorithm

• Rewarding AI assisted sites that personalize the content to meet EEAT criteria

Now that we understand those three foundational goals, we can understand this core update much better. Google is simply doubling down. They want to reward web pages that are authentic, useful, and solve a specific problem.

But here is where the game truly changes.

The Paradigm Shift Of These Most Recent Core Updates

The biggest takeaway from this update is that Google is no longer evaluating your web pages in isolation; they are measuring your content against competing results.

To truly understand this, you must look at it from a distant vantage point.

Let us imagine you have two pages of content.

Page 1 is 3500 words, is perfectly optimized and meets all the criteria.

Page 2 is a short essay that is written from a personal vantage point and quickly solves the problem of the user.

Now let us imagine that page 2 has better user signals, meaning that people stay on the page longer, the page has citations and testimonials on different sites, and the page is written by an author that also has strong brand signals from across the internet.

In theory, page 2 would outrank page 1 by comparison.

It is not that page 2 is inherently better, it is that Google puts pages in competition with each other to match them up specific to that query.

You do not have to be the best page anymore, you just need to be better than your competitors. It is a bit of a shift in mindset, but it is a critical point.

So, if your site rankings dropped this week, it does not necessarily mean you were penalized. It most likely means that Google found a competitor whose content demonstrated higher value, expertise, and trustworthiness.

The Death Of Geo Spam

My SEO focus is primarily on local businesses. I have written extensively on why I think local search is still the biggest SEO opportunity right now, and why I think it will continue to be the case.

(I created a video on why local search is AI proof. Click below to watch)

As such, the goal posts have moved for local search. It is no longer feasible to create 50 location based pages with AI or cheap writers to try and rank for every suburb and township in the area (for example, dentists in Centennial, dentists in Aurora, dentists in Highlands) with almost identical text.

Now, these location based pages must hold their own against the competition.

Meaning each location page should have unique context.

The March Spam and Core updates are absolutely brutalizing those lazy sites. Google systems are now heavily penalizing topical sprawl and thin, repetitive local pages.

Local pages now must offer unique, hyper localized value. For example, each page should have photos of jobs done in that location, or local reviews, or localized pricing.

If these pages do not stand out from the rest, Google is dropping them from the index.

Conclusion: This Is Such A Huge Opportunity

For some reason, whenever there is a core update from Google, SEO companies and businesses that generate traffic get nervous. I have never seen it this way. Every Google update is an opportunity to dominate the search engines even more.

Google traffic remains the most valuable and highest intent traffic on the internet. When a user visits your website from a search engine, it is usually because they typed in a query matching your exact services.

For example, if someone searches for the best hormone clinic in Denver, there is a very high probability they are actively looking to book an appointment today.

If you are smart, you will invest in separating yourself from your competition simply by executing at a higher level.

That is what makes these updates so great. You do not need to be a genius marketer to get rich, you simply need to create content that is better, more useful, and more helpful than your competition.

It has never been simpler to build a big business through SEO.

I hope you enjoyed the first issue of Marketing Mondays.

Talk to you Wednesday with the next AI update.

Love you guys.

Tim

Scale Your Business With A Predictable, Automated Client Acquisition System

Book a call and I’ll provide you with a free digital marketing audit and strategy. No catch. No commitments.

You will get a proven, done-for-you system to generate high-value patients on demand.

You’ll have access to …

• custom-built digital marketing campaigns tailored specifically to your business

• exclusive, high-converting leads in your local market (we never share leads)

• real-time pipeline tracking, so you always know your exact return on investment

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There is a huge opportunity emerging in the healthcare field. The market is shifting, and you can build an entire business around this new market or add these services to your existing healthcare business.

Today, we are talking about somatics and nervous system regulation.

The Interest Is Spiking

This is the search trend over the last 5 years for the search phrase “nervous system regulation.”

I don’t need to tell you that we live in a burnout epidemic. So much of our daily lives are controlled and dictated by stimuli that keep us in a constant fight or flight state. People are catching on to the idea that this stress and even past traumas are stored in the body just as much as they are stored in the mind.

I’ve been studying Google search trends for 15 years, and I’ve never seen a spike in interest so profound as this one.

Clearly, there is huge interest and demand for services that help with body based healing, such as breathwork instructors and somatic coaches.

The Neuro Wellness Market Is Exploding

There are two major opportunities to get into the neuro wellness space. I see these opportunities as service based and tech based.

1. Somatic Therapy and Somatic Coaching

Somatic therapy is the clinical and coaching term for this type of regulation using body centered approaches to heal trauma and manage stress.

According to recent reports from Coherent Market Insights, the global somatic therapy market is actively surging and is projected to reach $12.4 billion by 2032. The report specifically cites the rise of social media awareness, corporate wellness programs, and post COVID burnout as the main drivers for this explosion in demand.

2. Wearables For Nervous System Regulation

According to recent market analysis from Straits Research, the global fitness app market hit a valuation of $12 billion in 2025. The absolute fastest growing segment within this market is wearable device integration, which tracks biometrics like heart rate variability, sleep, and stress.

It’s a very interesting market that has a proven effect in helping people. This tech boom is simply proving what practitioners already know to be true about the power of these modalities.

The Market Is Shifting And The Opportunities Are Significant

Clearly, people are sick and tired of feeling stressed out and on edge all the time. This massive shift means these practices are becoming a subset of other industries such as biohacking, therapy, longevity, and life coaching.

Here are a few ways I see opportunities to capitalize on this demand:

• Add somatic therapy to an already existing mental health business, such as an addiction treatment center or mental health facility

• Add breathwork services to wellness hub businesses, such as ketamine clinics, hormone clinics, and longevity clinics

• Bring somatic coaching or breathwork into enterprise offices as high stress and dysregulation is the number one reason employers lose their most valuable employees (my personal favorite, as enterprise businesses will pay top dollar to keep their employees happy)

• Build membership sites or communities to host workshops and live events for paying members

• Do live breathwork events, retreats, conferences, and events all centered around these healing modalities

Conclusion On A More Personal Note

If you want proof that this data translates to the real world, just look at my own house. My wife is a breathwork facilitator, somatics coach, and psychedelics guide. I have seen firsthand the amount of interest in this market.

I don’t anticipate the world will become any less stimulating for us, and people are dying (in some cases quite literally) for a way to become more regulated.

My wife started her business last year, and it grew so fast that she can no longer keep up with one on one clients and needs to move fully to an online membership model and group events.

I may be biased, but I see a huge ecosystem flourishing around these services. I think people are starting to figure out that the healing we are seeking is not in our minds as much as it is in our bodies.

Breathwork in particular has changed my life. Once you incorporate these practices into your daily health routine, you see how helpful and effective it is to simply release the stress and traumas embedded into your body.

It’s a game changer. Once someone does it, they never go back.

What an opportunity.

Love you guys. Have a great weekend.

Tim

AI is fascinating because it is an industry where all the value is going to be gobbled up by the consumer.

In February I wrote why I think AI is a bad investment, and I stand by that thesis.

However, over the last month, I have seen Anthropic and Claude clearly pulling away as the front runners.

Claude Takes Over Your Mac

Anthropic just released a preview that lets Claude completely control your desktop. It can click, type, and navigate your Mac while you are away.

This is a clear signal that Anthropic wants to ship work that has real world standing in the marketplace.

• Mobile Command: The new Dispatch app lets you assign tasks from your phone directly to your computer.

• Smart Execution: Claude uses app integrations when possible before taking over your screen.

• Access: It is currently only available for macOS users on Pro or Max plans.

This update happened just four weeks after Anthropic acquired the startup Vercept. We are rapidly approaching a reality where you can get work done without ever opening your laptop.

I published a video breaking down the update in more detail, and I gave some extra insight as to why Anthropic is pulling ahead of OpenAI.

Why This Matters

It is easy to look at a new tech release and think it is just another shiny object or a fun new headline to talk about with your friends at coffee.

But this relentless speed of execution from Anthropic is exactly why AI is no longer just a fun toy. It is a mandatory business tool. When a company can buy a startup and ship a desktop controlling agent four weeks later, the landscape is shifting faster than most people realize.

This is especially true when the shipped products have the ability to create massive efficiencies in the way that they do.

The Real Opportunities For AI Entrepreneurs

AI is such a new frontier that when product updates and releases like this get announced, there is a very low adoption rate. The new Claude Dispatch product has the potential to completely revolutionize your business, but only if you take the time and make the investments to execute.

Most of you probably still use AI as a writing assistant, a research assistant, or even a glorified search engine to find information and learn.

But there is a small percentage of the population, especially in the enterprise space, who are implementing AI in a way that creates real leverage in their businesses.

These efficiencies are where these remote agents shine because they can perform the menial tasks that clog up the workflow and data flow in your business.

My Goal With Chief Everything Officer

I have been using AI for years, and I have always been ahead of the curve in terms of adopting new technologies. I am a tech and marketing nerd, so I love it.

But we are getting to a point in the bell curve where the early adopters have implemented AI and the masses, the early majority, will soon follow.

The smart ones have already mastered the use of LLMs and prompt engineering, and they are now executing on agentic models and incorporating them into their actual businesses.

Conclusion: Do Not Be Afraid

There is so much fear around AI, which is normal. New technology brings fear because it brings uncertainty.

There is always the low probability chance that AI turns into the Terminator and society crumbles. However, a much more likely scenario is that there will be immediate white collar job destruction, followed by a thriving AI ecosystem that creates more jobs and more opportunities for the next generation of entrepreneurs.

I encourage you to take this seriously, to push past the friction of uncertainty, and to invest in these new technologies.

Love you guys. Talk to you tomorrow.

Tim

P.S. This is the first pass at my AI newsletter. I am struggling a bit with the format. Would you prefer to see news stories and updates on tech, like a traditional newsletter? Or do you prefer analysis and insight on where the real business opportunities are, like the essays I traditionally write? Your feedback is appreciated.

There are a lot of reasons for this. Some are personal, some are family, and some are pragmatic. Ultimately, it comes down to the fact that I have been playing defense.

I have so much I want to say. Where do I start?

It’s Go Time

I’m at an inflection point. Quantum Leads has grown to the stage where I really need to start hiring and bringing in talent to fill specific roles.

The last year and a half has been a grind. I’m grateful to be in a position where I’m no longer stressed about cash flow. I have a very small group of great clients, and now I need to dig deep and go above and beyond to deliver.

Most companies work really hard to be mediocre. I need to be excellent. That is the only way to truly succeed. Excellence.

The Fire Horse

My wife is a bit of a crunchy hippie type.

Jules and I get along so well because we’re opposites in that regard. She talks about Mercury being in retrograde, and I talk about quantum mechanics.

We have a running joke that 2026 is the year life accelerates for us because it is the “year of the fire horse.”

Truth be told, I don’t completely understand what that means, but it has been giving me a lot of strange motivation. Anytime a new challenge arises, I look at Jules and say, “Don’t worry, the fire horse is galloping.”

It’s a little mental trick, but it’s working.

“You Can’t Afford Not To”

The fire horse is just another way of saying that I’m playing offense. In business, you have to take risks and get after it. Playing it safe is like standing still on a down escalator. You have to take massive action because entropy is always pulling you backward to homeostasis.

So, I have been wrestling with the idea of bringing new employees onto the team. I need experts to run my departments.

Specifically, I need a head of operations and a head of strategy.

I was anxious about it and said to Jules, “I don’t know if I can afford to do this right now.”

She immediately replied...

“You can’t afford not to.”

You know those moments in life that punch you in the gut? This was one of them.

So, I’m thrilled to announce that Quantum Leads has brought in two new top tier team members.

1. Mitchel Cohen - Formerly at AppSumo. He’s a buddy and I can not believe I talked him into partnering with me.

2. Lauren Batchelder - Formerly at Firestarter. She is also local to Denver which I’m psyched about because now I have an excuse to get an office and build a studio.

I’m pumped, and I know this is the right move. I am at an inflection point. If I want to be the best healthcare marketer in the world, then I need to surround myself with top tier talent.

So that’s what I’m doing.

LFG. 🔥

Love you guys. Talk to you next week.

Tim

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Sometimes I feel like I’m the crazy person.

I live in a very “tech bro” dominated sphere of the internet. Everyone I know is obsessed with AI stocks. Meanwhile, I’m over here like, “Yeah, but have you considered the intersection of AI with healthcare inefficiencies and the economic impact the adoption of Glucagon Like Peptides?”

I believe GLP1 drugs are more important than AI. I also think they present a much more lucrative business opportunity because the problem they solve has such a mass market and generates such immediate benefits.

First, Let’s Talk About The Potential GLP1 Market

GLP1 drugs trick your brain into feeling like it already got its dopamine fix. They act like a mute button for your reward center, making you feel completely satisfied so you stop constantly chasing food or addictive habits.

They are a potential “miracle drug” (yes I know how obnoxious that sounds) to treat compulsive behavior disorders like obesity, drug addiction, and gambling addiction.

The total addressable market for GLP1 drugs is astounding.

Let share share some mind-blowing statistics with you.

• The total economic cost of obesity has ballooned to $470 billion annually.

• Obesity costs US industries roughly $347 billion a year in absenteeism, disability payments, and decreased productivity alone.

• Healthcare spending for individuals with obesity is roughly 50% higher than for those at a normal weight.

• The baseline economic impact of general substance abuse (alcohol, illicit drugs, and prescription misuse) drains over $820 billion from the US economy every single year through healthcare, crime, and lost workdays.

• When factoring in the modern synthetic opioid crisis, the true macroeconomic fallout of the epidemic reaches a staggering $2.7 trillion annually. That’s roughly 9.7% of the total US GDP. 🤯🤯🤯

Simply put, the market is huge. Like ginormous huge.

Roughly 140 to 150 million people (about half the population in the United States) are prime candidates for GLP1 use.

You’re Still Very Early: Oral GLP1 Drugs Are Just Hitting The Market

This is a potential gold rush that is just getting started. If you watch the mainstream news, you might think that you missed the boat on the GLP1 wave.

That is not even remotely close to being true. The Global GLP1 market size is projected to hit $254 billion by 2034.

• Source 1: Fortune insights.

• Source 2: JP Morgan.

There have been significant advancements in the distribution of GLP1 drugs. More specifically, GLP1 drugs can now be taken orally.

Historically, patients had to inject them with needles. There is a huge part of the population (especially men and those who are in addiction recovery) who simply will not commit to that.

In December of 2025, the FDA approved Novo Nordisk’s Wegovy® pill, the first and only oral GLP1 for weight loss in adults.

That was three months ago.

The oral version of GLP1 drugs brings this incredible technology to the masses. It is now possible to reach the 130 million people who are viable candidates for this drug.

Absolutely incredible.

How To Build A Business Around GLP1

Healthcare entrepreneurs and professionals are in an amazing position to make millions while also providing a product and service that is helping people and the world.

So how do you get started?

Step 1: Secure the ability to prescribe. You cannot do this without a doctor. If you are an MD, you are ready to go. If you are not an MD, you need to partner with one.

Step 2: Build your MSO. Since non doctors cannot legally own medical practices in most states, you create a Management Services Organization. Your MSO handles the marketing, the software, and the business entity. Your partnered MD handles the actual prescriptions. You build the business, and they practice the medicine.

Step 3: Find a pharmacy. You are not stocking these drugs in a back room. You need a pharmacy partner to fulfill and ship the medication directly to the patient.

• For branded pills or pens (like Orforglipron or Wegovy): Partner with a digital retail pharmacy (like Truepill or Alto) that can handle the fulfillment via API.

• For compounded versions: Partner with a heavily vetted, FDA registered 503A or 503B compounding pharmacy.

Step 4: Build your marketing engine. Ultimately, there will be a GLP1 gold rush. The winners in this industry will be those who are able to create a marketing and lead generation engine to create awareness for the product.

I know a guy who can help. 😁💵

Step 5: Price the Wrap Around Subscription. Do not try to make money by just marking up the cost of the pill. You monetize via a cash pay monthly subscription (typically $299 to $499 a month).

What it includes: The medical consultation, the prescription management, the pharmacy routing, and the real value drivers: nutritional coaching, progress tracking, and side effect management.

The real winners in the space will be those who can wrap GLP1 and other practice healthcare services into a monthly package.

Conclusion: Bonus Points For People Who Already Have A Lead Flow Engine

Obviously, there will be a lot of people entering this market. But the biggest opportunity belongs to established businesses that can add GLP1 drugs to their current patient pipeline.

For example, there is no reason why drug rehab centers cannot extend their services and build a GLP1 protocol into their alumni or post admissions process.

Subsequently, weight loss clinics or hormone clinics can also implement anti obesity products into their current product line. The real winners are those of us who are already working in the space.

You do not have to build a business from scratch. You just have to add a new checkout button to a business that already exists. That is exactly why this opportunity is so unbelievably lucrative right now.

One thing is absolutely certain: GLP1s will change the world. I plan to be a part of it.

Thanks for reading. Talk to you next week.

Tim

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• real-time pipeline tracking, so you always know your exact return on investment

• monthly strategy reviews with our media buyers to optimize and scale your patient volume

If you’re ready to level up your patient acquisition system, then click the button below and fill out the form.

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