Sports stadiums around the world are empty. People are scratching the itch for competition elsewhere.
The worlds of esports and online streaming are seeing a steep rise in participation since the start of the coronavirus pandemic.
The Washington Post wrote a great article that shows the drastic increase in viewership.
Twitch declined to provide any figures around a change in viewership, but Sensor Tower, a research firm, shared data that showed sharp increases in first-time Twitch app downloads in Europe.
- Greece saw increases of 50 percent
- Italy saw an increase of 41 percent and
- Spain saw an increase of 26 percent
week-over-week, respectively, over the past seven days, according to Randy Nelson, Sensor Towers’s Head of Mobile Insights.
This one could be the most telling.
It’s tempting to speculate how isolation and mass layoffs will play a contribution. We have all witnessed an influx of online video. People are anxious and are using media to stay connected, both through conferences and social media.
But I’m most curious to discover how many people will start to build secondary income sources with streaming and building personal brands around live gaming content.
I will keep an eye on this and report it in the days and weeks to come.