CEO | Blacksheep | Love the Grind
This is where I share my ideas, perspectives and life experiences in hopes that you can take what I've learned so far and apply it to your own life.
I finished reading Keep Going by Austin Kleon this morning. I enjoy his books. He's clever and insightful and witty. He made some great points about the online worlds we create for ourselves. He made me think twice about how I use the term "personal brand." We need to be careful not to commoditize ourselves. We mustn't pigeon hole ourselves inside of our brands. When we become a brand, …
Continue Reading about Your Personal Brand is the Art You Create →
It's difficult to use the word "opportunity" at a time like this. It's looking more and more like lots of people are going to be in a world of hurt due to the virus. But I can't help but wonder about the good that will come out of this crisis. I think this experience is telling us all how important it is to have a solid foundation in our lives. I'm already getting inquiries on Twitter and …
Continue Reading about Only Good Things Comes from Building a Personal Brand →
Scaling a service business is always going to be limited by manpower. By definition, a service requires a person to spend time "serving" a client. An example of a service business could be... barbershopsdigital marketing agenciesweb designdentistsaccountantslawyerscontractorsany business in which a person services a customer by spending his or her time serving them By contrast, a …
Continue Reading about How to Productize a Service Business →
My friend Gonz had some brilliant insight this morning about how Covid-19 is going to affect the clickbait industry. Here's a link to his original tweet, but I would love to elaborate on this. Clickbait is a term that bloggers and advertisers use to describe an image or any piece of content that is overly sensationalized and usually doesn't provide a lot of value. For example, the image of …
Continue Reading about Could This Really Be the End of Clickbait? →
I've always dreamed of having a membership site. I used to look up to the men and women who had successful membership sites and daydream of one day getting to that level. I don't know how the idea was planted in my head, but somewhere along the line, I decided that a membership site was the holy grail of online business. It's a brilliant business model. They create recurring revenue. They …
I have been using the same system, over and over again for years. If you want to grow your personal brand, do exactly this. My philosophy is built on a simple system I developed that I call "smart marketing." My hope is that after reading this, take this strategy and put it into action so you can grow your personal brand. *Note – This system still requires you to put in real work. I don’t …
Continue Reading about The Personal Branding Growth Strategy (That Works Every Time) →
