I just finished listening to the most recent episode of 7-Figure Small with Chris Ducker. I've been following Chris Ducker for years. I've always been really inspired by his business because he has built something that almost every online entrepreneur aspires to build. He's built a profitable online membership site. Last year, I launched a membership platform around my personal brand. I …
This Is What Leadership Looks Like
On April 1, Eric S. Yuan published a blog post. Yuan is the CEO of Zoom. We all know what Zoom is by now. In recent days, some troubling realities have been brought to the surface about Zoom, mainly in regard to its security. There have been multiple cases of people hacking into Zoom meetings and encrypted data has been compromised. As I said, it's troubling. What I found so miraculous …
Your Personal Brand is the Art You Create
I finished reading Keep Going by Austin Kleon this morning. I enjoy his books. He's clever and insightful and witty. He made some great points about the online worlds we create for ourselves. He made me think twice about how I use the term "personal brand." We need to be careful not to commoditize ourselves. We mustn't pigeon hole ourselves inside of our brands. When we become a brand, …
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Only Good Things Comes from Building a Personal Brand
It's difficult to use the word "opportunity" at a time like this. It's looking more and more like lots of people are going to be in a world of hurt due to the virus. But I can't help but wonder about the good that will come out of this crisis. I think this experience is telling us all how important it is to have a solid foundation in our lives. I'm already getting inquiries on Twitter and …
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How to Productize a Service Business
Scaling a service business is always going to be limited by manpower. By definition, a service requires a person to spend time "serving" a client. An example of a service business could be... barbershopsdigital marketing agenciesweb designdentistsaccountantslawyerscontractorsany business in which a person services a customer by spending his or her time serving them By contrast, a …
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Could This Really Be the End of Clickbait?
My friend Gonz had some brilliant insight this morning about how Covid-19 is going to affect the clickbait industry. Here's a link to his original tweet, but I would love to elaborate on this. Clickbait is a term that bloggers and advertisers use to describe an image or any piece of content that is overly sensationalized and usually doesn't provide a lot of value. For example, the image of …
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