For YourBoulder, we put together a really cool business directory.
The directory is a WordPress plugin. It’s called The Business Directory Plugin. (Very original I know).
This plugin has some really cool features. When you get into the more complex features, it can be a little tricky to put together.
For instance, our directory allows for different features depending on what payment plan someone is signing up for. We have a free option, and we have a paid option. The paid option gives you access to reviews, Google maps, better positioning on the website and a way to capture leads.
To structure the directory in this way, it’s a bit confusing. I couldn’t get it to work.
I emailed support and Bobbie has patiently helped me for the last 2 weeks putting this thing together.
Mind you, they already got my money. In total, the entire directory with all the advanced featured was something like $300. But now I am indebted to always use this product and I always will.
Don’t downplay the value of service. Don’t ever see customer service as an expense. It’s a marketing tool. It’s an extension of your brand and of the product itself.
Thanks Bobbie. You were so helpful. I hope more people buy your awesome product and use it to build businesses of their own.